東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Online advertising based on time series.

Liu, Fangyao.

FindBook

Google Book

Amazon

博客來

Online advertising based on time series.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Online advertising based on time series./
作者:	Liu, Fangyao.
面頁冊數:	58 p.
附註:	Source: Masters Abstracts International, Volume: 54-06.
Contained By:	Masters Abstracts International54-06(E).
標題:	Information technology. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1595189
ISBN:	9781321934984

Online advertising based on time series.
Liu, Fangyao.

Online advertising based on time series. - 58 p.

Source: Masters Abstracts International, Volume: 54-06.

Thesis (M.S.)--University of Nebraska at Omaha, 2015.

E-business is playing a more and more important role in the world, compared to several years ago. As part of the E-business, the online advertising is also increasing significantly for many companies. This thesis concentrates on the analysis of the click data of Google AdWords "IAITQM" online advertising, which contains more than one year's daily data. The overall task is to find out a better strategy of the online advertising, such as a better future click forecast. Using the time series analysis approach, event study methodology and other statistical methods, the thesis found some useful information, which in turn could affect other online advertising projects.

ISBN: 9781321934984Subjects--Topical Terms:

532993
Information technology.

Online advertising based on time series.
LDR:01522nmm a2200301 4500 001 2067807
005 20160418082933.5
008 170521s2015 ||||||||||||||||| ||eng d
020 $a 9781321934984
035 $a (MiAaPQ)AAI1595189
035 $a AAI1595189
040 $a MiAaPQ $c MiAaPQ
100 1 $a Liu, Fangyao. $3 3182673
245 1 0 $a Online advertising based on time series.
300 $a 58 p.
500 $a Source: Masters Abstracts International, Volume: 54-06.
500 $a Adviser: Yong Shi.
502 $a Thesis (M.S.)--University of Nebraska at Omaha, 2015.
520 $a E-business is playing a more and more important role in the world, compared to several years ago. As part of the E-business, the online advertising is also increasing significantly for many companies. This thesis concentrates on the analysis of the click data of Google AdWords "IAITQM" online advertising, which contains more than one year's daily data. The overall task is to find out a better strategy of the online advertising, such as a better future click forecast. Using the time series analysis approach, event study methodology and other statistical methods, the thesis found some useful information, which in turn could affect other online advertising projects.
590 $a School code: 1060.
650 4 $a Information technology. $3 532993
650 4 $a Management. $3 516664
650 4 $a Information science. $3 554358
650 4 $a Mass communication. $3 2144804
690 $a 0489
690 $a 0454
690 $a 0723
690 $a 0708
710 2 $a University of Nebraska at Omaha. $b Management Information Systems. $3 1018613
773 0 $t Masters Abstracts International $g 54-06(E).
790 $a 1060
791 $a M.S.
792 $a 2015
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1595189