語系:
繁體中文
English
說明(常見問題)
回圖書館首頁
手機版館藏查詢
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
The audience as fictitious capital: ...
~
Chen, Chih-hsien.
FindBook
Google Book
Amazon
博客來
The audience as fictitious capital: The making of the audience and the deregulation of commercial television in Taiwan.
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
The audience as fictitious capital: The making of the audience and the deregulation of commercial television in Taiwan./
作者:
Chen, Chih-hsien.
面頁冊數:
173 p.
附註:
Source: Dissertation Abstracts International, Volume: 59-08, Section: A, page: 2767.
Contained By:
Dissertation Abstracts International59-08A.
標題:
Mass communication. -
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9903338
ISBN:
9780599005532
The audience as fictitious capital: The making of the audience and the deregulation of commercial television in Taiwan.
Chen, Chih-hsien.
The audience as fictitious capital: The making of the audience and the deregulation of commercial television in Taiwan.
- 173 p.
Source: Dissertation Abstracts International, Volume: 59-08, Section: A, page: 2767.
Thesis (Ph.D.)--University of Minnesota, 1998.
Using the making of television audiences in Taiwan as a case study, this research explores the institutional and discursive regulation of the so-called deregulated media market, with the regulation of the audience playing a vital role. I use the concept of the fictitious audience commodity to reconcile the differences between material reality (viewers' labor) and virtual reality (audience image). Viewers work but not in the commodity form of wage labor, while the audience is sold as the commodity without embodying any substantial value. The telecommunication deregulation of the 1990s is therefore interpreted as a formal step towards credit-sustained accumulation: commercial communication systems use the credibility of the fictitious audience commodity to convince industrial capitalists to exchange their advertising money for it. The audience as a fictitious commodity is overdetermined by various institutions, discourses, and technologies. Crisis management motivates the making of the audience, while changes in the transindustrial structure of broadcasting work in favor of advertisers' interests. Disciplinary power, exercised in ratings practices, gives a bodily form to the audience, which is modeled after certain dominant images of class, race, and gender in Taiwan. The discursive proliferation of television audiences through the examination has further extended power into new areas. It has created a normative image of legitimate audiences and resulted in such "abnormal" audiences as indifferent audiences, thrifty audiences, angry audiences, and "other" audiences in the gray and black markets. However, as the interplay of power and knowledge advances social controls, it also makes possible the formation of critical resistance and struggle. Viewers from different classes, sexual, and ethnic backgrounds have taken advantage of available resources, capital, and discourse to challenge the imposition of the fictitious audience commodity in various ways. As a result, Taiwan's deregulated commercial communication systems have been threatened by viewers' distrust of the normalized audience and the withdrawal of their labor power from expected audience commodities. The stability of credit as a claim on the future exploitation of viewers' labor depends upon how effectively alternative positions and collective actions are articulated and how effectively strategic integration maintains the order of power and knowledge.
ISBN: 9780599005532Subjects--Topical Terms:
2144804
Mass communication.
The audience as fictitious capital: The making of the audience and the deregulation of commercial television in Taiwan.
LDR
:03396nmm a2200289 4500
001
2067184
005
20160226101817.5
008
170521s1998 ||||||||||||||||| ||eng d
020
$a
9780599005532
035
$a
(MiAaPQ)AAI9903338
035
$a
AAI9903338
040
$a
MiAaPQ
$c
MiAaPQ
100
1
$a
Chen, Chih-hsien.
$3
3182028
245
1 4
$a
The audience as fictitious capital: The making of the audience and the deregulation of commercial television in Taiwan.
300
$a
173 p.
500
$a
Source: Dissertation Abstracts International, Volume: 59-08, Section: A, page: 2767.
500
$a
Adviser: Michael S. Griffin.
502
$a
Thesis (Ph.D.)--University of Minnesota, 1998.
520
$a
Using the making of television audiences in Taiwan as a case study, this research explores the institutional and discursive regulation of the so-called deregulated media market, with the regulation of the audience playing a vital role. I use the concept of the fictitious audience commodity to reconcile the differences between material reality (viewers' labor) and virtual reality (audience image). Viewers work but not in the commodity form of wage labor, while the audience is sold as the commodity without embodying any substantial value. The telecommunication deregulation of the 1990s is therefore interpreted as a formal step towards credit-sustained accumulation: commercial communication systems use the credibility of the fictitious audience commodity to convince industrial capitalists to exchange their advertising money for it. The audience as a fictitious commodity is overdetermined by various institutions, discourses, and technologies. Crisis management motivates the making of the audience, while changes in the transindustrial structure of broadcasting work in favor of advertisers' interests. Disciplinary power, exercised in ratings practices, gives a bodily form to the audience, which is modeled after certain dominant images of class, race, and gender in Taiwan. The discursive proliferation of television audiences through the examination has further extended power into new areas. It has created a normative image of legitimate audiences and resulted in such "abnormal" audiences as indifferent audiences, thrifty audiences, angry audiences, and "other" audiences in the gray and black markets. However, as the interplay of power and knowledge advances social controls, it also makes possible the formation of critical resistance and struggle. Viewers from different classes, sexual, and ethnic backgrounds have taken advantage of available resources, capital, and discourse to challenge the imposition of the fictitious audience commodity in various ways. As a result, Taiwan's deregulated commercial communication systems have been threatened by viewers' distrust of the normalized audience and the withdrawal of their labor power from expected audience commodities. The stability of credit as a claim on the future exploitation of viewers' labor depends upon how effectively alternative positions and collective actions are articulated and how effectively strategic integration maintains the order of power and knowledge.
590
$a
School code: 0130.
650
4
$a
Mass communication.
$3
2144804
650
4
$a
Economic theory.
$3
1556984
650
4
$a
Political science.
$3
528916
690
$a
0708
690
$a
0511
690
$a
0615
710
2
$a
University of Minnesota.
$3
676231
773
0
$t
Dissertation Abstracts International
$g
59-08A.
790
$a
0130
791
$a
Ph.D.
792
$a
1998
793
$a
English
856
4 0
$u
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9903338
筆 0 讀者評論
館藏地:
全部
電子資源
出版年:
卷號:
館藏
1 筆 • 頁數 1 •
1
條碼號
典藏地名稱
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
W9300052
電子資源
11.線上閱覽_V
電子書
EB
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
評論
新增評論
分享你的心得
Export
取書館
處理中
...
變更密碼
登入