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Old media, new media: Is the news re...

Chambers, Mary Ann.

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Old media, new media: Is the news release dead yet? How social media are changing the way wildfire information is being shared.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Old media, new media: Is the news release dead yet? How social media are changing the way wildfire information is being shared./
作者:	Chambers, Mary Ann.
面頁冊數:	71 p.
附註:	Source: Masters Abstracts International, Volume: 54-05.
Contained By:	Masters Abstracts International54-05(E).
標題:	Mass communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1590545
ISBN:	9781321800609

Old media, new media: Is the news release dead yet? How social media are changing the way wildfire information is being shared.
Chambers, Mary Ann.

Old media, new media: Is the news release dead yet? How social media are changing the way wildfire information is being shared. - 71 p.

Source: Masters Abstracts International, Volume: 54-05.

Thesis (M.S.)--Colorado State University, 2015.

This item must not be sold to any third party vendors.

This qualitative study examines the use of news releases and social media by public information officers (PIO) who work on wildfire responses, and journalists who cover wildfires. It also checks in with firefighters who may be (unknowingly or knowingly) contributing content to the media through their use of social media sites such as Twitter and Facebook. Though social media is extremely popular and used by all groups interviewed, some of its content is unverifiable. More conventional ways of doing business, such as the news release, are filling in the gaps created by the lack of trust on the internet and social media sites and could be why the news release is not dead yet.

ISBN: 9781321800609Subjects--Topical Terms:

2144804
Mass communication.

Old media, new media: Is the news release dead yet? How social media are changing the way wildfire information is being shared.
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520 $a This qualitative study examines the use of news releases and social media by public information officers (PIO) who work on wildfire responses, and journalists who cover wildfires. It also checks in with firefighters who may be (unknowingly or knowingly) contributing content to the media through their use of social media sites such as Twitter and Facebook. Though social media is extremely popular and used by all groups interviewed, some of its content is unverifiable. More conventional ways of doing business, such as the news release, are filling in the gaps created by the lack of trust on the internet and social media sites and could be why the news release is not dead yet.
520 $a The roles training, friends, and colleagues play in the adaptation of social media as a source is explored. For the practitioner, there are updates explaining what social media tools are most helpful to each group. For the theoretician, there is news about changes in agenda building and agenda setting theories caused by the use of social media. Clues are found about the diffusion of this innovation as it applies to social media.
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