語系:
繁體中文
English
說明(常見問題)
回圖書館首頁
手機版館藏查詢
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Tailoring pharmaceutical public rela...
~
Wu, Xuelu.
FindBook
Google Book
Amazon
博客來
Tailoring pharmaceutical public relations strategies to different markets: A case study of the launching strategies of Gardasil in the U.S. and China.
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Tailoring pharmaceutical public relations strategies to different markets: A case study of the launching strategies of Gardasil in the U.S. and China./
作者:
Wu, Xuelu.
面頁冊數:
79 p.
附註:
Source: Masters Abstracts International, Volume: 54-01.
Contained By:
Masters Abstracts International54-01(E).
標題:
Mass communication. -
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1568889
ISBN:
9781321330823
Tailoring pharmaceutical public relations strategies to different markets: A case study of the launching strategies of Gardasil in the U.S. and China.
Wu, Xuelu.
Tailoring pharmaceutical public relations strategies to different markets: A case study of the launching strategies of Gardasil in the U.S. and China.
- 79 p.
Source: Masters Abstracts International, Volume: 54-01.
Thesis (M.A.)--University of Southern California, 2014.
This thesis will conduct a comparative study of Merck & Co.'s launches of Gardasil in the U.S. and China. Gardasil is a vaccine for use in the prevention of certain sexually-transmitted types of human papillomavirus (HPV). It was introduced to the U.S. market in 2006 and is planned to enter Chinese market in 2014. By studying the multinational pharmaceutical company's different public relations strategies and tactics during the launches in these two countries, the author will shed light on the importance of tailoring PR strategies to different markets.
ISBN: 9781321330823Subjects--Topical Terms:
2144804
Mass communication.
Tailoring pharmaceutical public relations strategies to different markets: A case study of the launching strategies of Gardasil in the U.S. and China.
LDR
:01962nmm a2200277 4500
001
2065117
005
20151130080042.5
008
170521s2014 ||||||||||||||||| ||eng d
020
$a
9781321330823
035
$a
(MiAaPQ)AAI1568889
035
$a
AAI1568889
040
$a
MiAaPQ
$c
MiAaPQ
100
1
$a
Wu, Xuelu.
$3
3179790
245
1 0
$a
Tailoring pharmaceutical public relations strategies to different markets: A case study of the launching strategies of Gardasil in the U.S. and China.
300
$a
79 p.
500
$a
Source: Masters Abstracts International, Volume: 54-01.
500
$a
Adviser: Gerald Swerling.
502
$a
Thesis (M.A.)--University of Southern California, 2014.
520
$a
This thesis will conduct a comparative study of Merck & Co.'s launches of Gardasil in the U.S. and China. Gardasil is a vaccine for use in the prevention of certain sexually-transmitted types of human papillomavirus (HPV). It was introduced to the U.S. market in 2006 and is planned to enter Chinese market in 2014. By studying the multinational pharmaceutical company's different public relations strategies and tactics during the launches in these two countries, the author will shed light on the importance of tailoring PR strategies to different markets.
520
$a
Audiences in different international markets can vary greatly depending on multiple factors, especially cultural background. China, as a typical emerging market, requires the company to make extra efforts to raise public awareness and deal with government relations due to that country's cultural and lifestyle differences and inadequate regulations. Merck & Co.'s handling of its Gardasil launches in the U.S. and China will be a good reference for other multinational companies.
590
$a
School code: 0208.
650
4
$a
Mass communication.
$3
2144804
690
$a
0708
710
2
$a
University of Southern California.
$b
Strategic Public Relations.
$3
1024783
773
0
$t
Masters Abstracts International
$g
54-01(E).
790
$a
0208
791
$a
M.A.
792
$a
2014
793
$a
English
856
4 0
$u
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1568889
筆 0 讀者評論
館藏地:
全部
電子資源
出版年:
卷號:
館藏
1 筆 • 頁數 1 •
1
條碼號
典藏地名稱
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
W9297827
電子資源
11.線上閱覽_V
電子書
EB
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
評論
新增評論
分享你的心得
Export
取書館
處理中
...
變更密碼
登入