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Effects of country of origin, countr...

Sui, Cong.

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Effects of country of origin, country animosity and foreign product usage experiences on product judgement: a study of chinese customers.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Effects of country of origin, country animosity and foreign product usage experiences on product judgement: a study of chinese customers./
作者:	Sui, Cong.
面頁冊數:	78 p.
附註:	Source: Masters Abstracts International, Volume: 52-06.
Contained By:	Masters Abstracts International52-06(E).
標題:	Mass communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1556001
ISBN:	9781303895654

Effects of country of origin, country animosity and foreign product usage experiences on product judgement: a study of chinese customers.
Sui, Cong.

Effects of country of origin, country animosity and foreign product usage experiences on product judgement: a study of chinese customers. - 78 p.

Source: Masters Abstracts International, Volume: 52-06.

Thesis (M.A.)--University of South Florida, 2014.

An experiment was conducted to test hypotheses the country-of-origin, country animosity and product usage experience jointly determine the intention of product purchase. One hundred and seventy Chinese students participated in the experiment and responded to advertisements designed to promot laptop computers manufactured in Germany, Japan, India and the Philippines. Regression analysis results indicate that general product purchase intentions were significantly influenced by participants' pre-existing COO and CA perceptions. The interaction effects between COO, CA and product usage experience were also confirmed, meaning that the effects of COO and CA on purchase intentions were moderated by the variety and frequency of actual product usage experience.

ISBN: 9781303895654Subjects--Topical Terms:

2144804
Mass communication.

Effects of country of origin, country animosity and foreign product usage experiences on product judgement: a study of chinese customers.
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