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Social Media and the Local Televisio...

Maguire, Ryan Joseph.

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Social Media and the Local Television News Audience.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Social Media and the Local Television News Audience./
作者:	Maguire, Ryan Joseph.
面頁冊數:	59 p.
附註:	Source: Masters Abstracts International, Volume: 53-02.
Contained By:	Masters Abstracts International53-02(E).
標題:	Mass communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1558427
ISBN:	9781303980701

Social Media and the Local Television News Audience.
Maguire, Ryan Joseph.

Social Media and the Local Television News Audience. - 59 p.

Source: Masters Abstracts International, Volume: 53-02.

Thesis (M.S.)--Drexel University, 2014.

Social media has transformed the relationship between the local TV news station and the viewer. Once a form of one-way communication, local TV news is now an interactive experience. Viewers now regularly use social media to communicate with the newsroom and share stories with their social networks. Positive interaction between the news outlet and the audience can result in engagement and other forms of social media sharing that boosts the station's visibility beyond its traditional viewing audience.

ISBN: 9781303980701Subjects--Topical Terms:

2144804
Mass communication.

Social Media and the Local Television News Audience.
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