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Social Media and the Local Televisio...

Maguire, Ryan Joseph.

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Social Media and the Local Television News Audience.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Social Media and the Local Television News Audience./
Author:	Maguire, Ryan Joseph.
Description:	59 p.
Notes:	Source: Masters Abstracts International, Volume: 53-02.
Contained By:	Masters Abstracts International53-02(E).
Subject:	Mass communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1558427
ISBN:	9781303980701

Social Media and the Local Television News Audience.
Maguire, Ryan Joseph.

Social Media and the Local Television News Audience. - 59 p.

Source: Masters Abstracts International, Volume: 53-02.

Thesis (M.S.)--Drexel University, 2014.

Social media has transformed the relationship between the local TV news station and the viewer. Once a form of one-way communication, local TV news is now an interactive experience. Viewers now regularly use social media to communicate with the newsroom and share stories with their social networks. Positive interaction between the news outlet and the audience can result in engagement and other forms of social media sharing that boosts the station's visibility beyond its traditional viewing audience.

ISBN: 9781303980701Subjects--Topical Terms:

2144804
Mass communication.

Social Media and the Local Television News Audience.
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020 $a 9781303980701
035 $a (MiAaPQ)AAI1558427
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100 1 $a Maguire, Ryan Joseph. $3 3179670
245 1 0 $a Social Media and the Local Television News Audience.
300 $a 59 p.
500 $a Source: Masters Abstracts International, Volume: 53-02.
500 $a Advisers: Albert Tedesco; Lydia K. Timmins.
502 $a Thesis (M.S.)--Drexel University, 2014.
520 $a Social media has transformed the relationship between the local TV news station and the viewer. Once a form of one-way communication, local TV news is now an interactive experience. Viewers now regularly use social media to communicate with the newsroom and share stories with their social networks. Positive interaction between the news outlet and the audience can result in engagement and other forms of social media sharing that boosts the station's visibility beyond its traditional viewing audience.
520 $a In order to implement a successful social media strategy, news directors need to know what the audience wants and what they do not want from the experience of interacting with their local station on social media.
590 $a School code: 0065.
650 4 $a Mass communication. $3 2144804
650 4 $a Journalism. $3 576107
650 4 $a Communication. $3 524709
650 4 $a Web studies. $3 2122754
690 $a 0708
690 $a 0391
690 $a 0459
690 $a 0646
710 2 $a Drexel University. $b Television Management. $3 3179671
773 0 $t Masters Abstracts International $g 53-02(E).
790 $a 0065
791 $a M.S.
792 $a 2014
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1558427