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Does the presence of Joseph Campbell...

Connolly, Sean.

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Does the presence of Joseph Campbell's Monomyth predict any variance in the box office for big budget movies?

Record Type:	Electronic resources : Monograph/item
Title/Author:	Does the presence of Joseph Campbell's Monomyth predict any variance in the box office for big budget movies?/
Author:	Connolly, Sean.
Description:	88 p.
Notes:	Source: Masters Abstracts International, Volume: 53-01.
Contained By:	Masters Abstracts International53-01(E).
Subject:	Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1556849
ISBN:	9781303932243

Does the presence of Joseph Campbell's Monomyth predict any variance in the box office for big budget movies?
Connolly, Sean.

Does the presence of Joseph Campbell's Monomyth predict any variance in the box office for big budget movies? - 88 p.

Source: Masters Abstracts International, Volume: 53-01.

Thesis (M.A.)--Indiana University, 2014.

The study 1) developed a coding scheme 2) measured the presence of "Monomyth" sequences in blockbuster movies, 3) and gave those sequences a score, 4) to see if the differences in "Monomyth" scores predict any difference in the global box office. Joseph Campbell, a myth and folklore researcher, created the Monomyth from seventeen narrative stages he claims are universally common across cultures. To carry out this investigation, the study selected the highest grossing movie and lowest grossing movie, each year, from 2003-2013 from the set of films that fit the sampling criteria. That sampling criteria was that the movie was released in at least 12 countries (including the United Sates) within the span of three consecutive days, and had a production budget of over $110 million dollars. The core hypothesis (H1) of the study is that sample movies earning higher Monomyth scores will outperform movies with lower Monomyth scores at the global box office, when all other factors are held constant. Analysis shows that the Monomyth score as recorded and scored did not predict a significant difference in box office prediction in either the global, foreign, or domestic markets, when controlling for budget and sequel. The Monomyth does have high and significant correlations to the global, domestic, and foreign box office (global r = .724, p<1, domestic r=.690, p<1, foreign r=.711, p< .001). Unfortunately, since all of the highest grossing films were sequels, the Monomyth's potential impact may be minimized by the highly predictive value of the Sequel variable. Further sampling, coding, and analysis is planned to account for information learned in this study, and to better account for the value of the Monomyth in relationship to other variables.

ISBN: 9781303932243Subjects--Topical Terms:

524709
Communication.

Does the presence of Joseph Campbell's Monomyth predict any variance in the box office for big budget movies?
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245 1 0 $a Does the presence of Joseph Campbell's Monomyth predict any variance in the box office for big budget movies?
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500 $a Adviser: Annie Lang.
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520 $a The study 1) developed a coding scheme 2) measured the presence of "Monomyth" sequences in blockbuster movies, 3) and gave those sequences a score, 4) to see if the differences in "Monomyth" scores predict any difference in the global box office. Joseph Campbell, a myth and folklore researcher, created the Monomyth from seventeen narrative stages he claims are universally common across cultures. To carry out this investigation, the study selected the highest grossing movie and lowest grossing movie, each year, from 2003-2013 from the set of films that fit the sampling criteria. That sampling criteria was that the movie was released in at least 12 countries (including the United Sates) within the span of three consecutive days, and had a production budget of over $110 million dollars. The core hypothesis (H1) of the study is that sample movies earning higher Monomyth scores will outperform movies with lower Monomyth scores at the global box office, when all other factors are held constant. Analysis shows that the Monomyth score as recorded and scored did not predict a significant difference in box office prediction in either the global, foreign, or domestic markets, when controlling for budget and sequel. The Monomyth does have high and significant correlations to the global, domestic, and foreign box office (global r = .724, p<1, domestic r=.690, p<1, foreign r=.711, p< .001). Unfortunately, since all of the highest grossing films were sequels, the Monomyth's potential impact may be minimized by the highly predictive value of the Sequel variable. Further sampling, coding, and analysis is planned to account for information learned in this study, and to better account for the value of the Monomyth in relationship to other variables.
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