東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

An Exploration of Organizational Imp...

Zaharopoulos, Doula.

FindBook

Google Book

Amazon

博客來

An Exploration of Organizational Impression Management in Social Media: A Twitter Analysis of Large Law Firms.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	An Exploration of Organizational Impression Management in Social Media: A Twitter Analysis of Large Law Firms./
作者:	Zaharopoulos, Doula.
面頁冊數:	229 p.
附註:	Source: Dissertation Abstracts International, Volume: 76-07(E), Section: A.
Contained By:	Dissertation Abstracts International76-07A(E).
標題:	Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3684974
ISBN:	9781321604870

An Exploration of Organizational Impression Management in Social Media: A Twitter Analysis of Large Law Firms.
Zaharopoulos, Doula.

An Exploration of Organizational Impression Management in Social Media: A Twitter Analysis of Large Law Firms. - 229 p.

Source: Dissertation Abstracts International, Volume: 76-07(E), Section: A.

Thesis (D.B.A.)--Grand Canyon University, 2015.

Similar to individuals using impression management to influence image, organizational impression management (OIM) suggests organizations use communications tactics to influence public opinion of company image and brand. OIM has been studied sporadically across industries and communications, but not within the field of law and social media. The purpose of this causal comparative quantitative study was to examine if there were differences in social media OIM strategies based on financial performance and litigation specialty by the largest revenue-grossing U.S. law firms. Although law firms may be hesitant to use social media due to legal and ethical constraints, studies have shown increased use among them. This study analyzed nearly 10,000 Twitter messages posted by six purposefully selected law firms over a 5-year period. Diction software was used to measure five OIM metrics, represented in rhetorical tone, which showed higher-revenue law firms exhibited higher Certainty and Optimism than lower-revenue firms. Subsequent analysis through repeated measures ANOVA confirmed differences in Certainty, although not statistically significant ( p = .063). There were no statistically significant differences among litigation specialties. There was a statistically significant difference in Activity between years 2011 and 2014 (p = .040), and a nearly significant difference between years 2010 and 2014 (p = .058). All firms over five years scored lower on Certainty and Realism than Diction's normative range. This dissertation has added to OIM research by examining OIM strategies used in social media by the largest revenue-grossing U.S. law firms.

ISBN: 9781321604870Subjects--Topical Terms:

536353
Marketing.

An Exploration of Organizational Impression Management in Social Media: A Twitter Analysis of Large Law Firms.
LDR:02588nmm a2200289 4500 001 2064891
005 20151123150623.5
008 170521s2015 ||||||||||||||||| ||eng d
020 $a 9781321604870
035 $a (MiAaPQ)AAI3684974
035 $a AAI3684974
040 $a MiAaPQ $c MiAaPQ
100 1 $a Zaharopoulos, Doula. $3 3179534
245 1 3 $a An Exploration of Organizational Impression Management in Social Media: A Twitter Analysis of Large Law Firms.
300 $a 229 p.
500 $a Source: Dissertation Abstracts International, Volume: 76-07(E), Section: A.
500 $a Adviser: Lori Wieters.
502 $a Thesis (D.B.A.)--Grand Canyon University, 2015.
520 $a Similar to individuals using impression management to influence image, organizational impression management (OIM) suggests organizations use communications tactics to influence public opinion of company image and brand. OIM has been studied sporadically across industries and communications, but not within the field of law and social media. The purpose of this causal comparative quantitative study was to examine if there were differences in social media OIM strategies based on financial performance and litigation specialty by the largest revenue-grossing U.S. law firms. Although law firms may be hesitant to use social media due to legal and ethical constraints, studies have shown increased use among them. This study analyzed nearly 10,000 Twitter messages posted by six purposefully selected law firms over a 5-year period. Diction software was used to measure five OIM metrics, represented in rhetorical tone, which showed higher-revenue law firms exhibited higher Certainty and Optimism than lower-revenue firms. Subsequent analysis through repeated measures ANOVA confirmed differences in Certainty, although not statistically significant ( p = .063). There were no statistically significant differences among litigation specialties. There was a statistically significant difference in Activity between years 2011 and 2014 (p = .040), and a nearly significant difference between years 2010 and 2014 (p = .058). All firms over five years scored lower on Certainty and Realism than Diction's normative range. This dissertation has added to OIM research by examining OIM strategies used in social media by the largest revenue-grossing U.S. law firms.
590 $a School code: 1582.
650 4 $a Marketing. $3 536353
650 4 $a Social psychology. $3 520219
650 4 $a Mass communication. $3 2144804
690 $a 0338
690 $a 0451
690 $a 0708
710 2 $a Grand Canyon University. $b College of Doctoral Studies. $3 2097618
773 0 $t Dissertation Abstracts International $g 76-07A(E).
790 $a 1582
791 $a D.B.A.
792 $a 2015
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3684974