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Measurement and validation of air tr...

Wang, Wei.

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Measurement and validation of air travelers' innate innovativeness.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Measurement and validation of air travelers' innate innovativeness./
作者:	Wang, Wei.
面頁冊數:	238 p.
附註:	Source: Dissertation Abstracts International, Volume: 75-11(E), Section: A.
Contained By:	Dissertation Abstracts International75-11A(E).
標題:	Recreation. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3628702
ISBN:	9781321049879

Measurement and validation of air travelers' innate innovativeness.
Wang, Wei.

Measurement and validation of air travelers' innate innovativeness. - 238 p.

Source: Dissertation Abstracts International, Volume: 75-11(E), Section: A.

Thesis (Ph.D.)--Indiana University, 2014.

This item is not available from ProQuest Dissertations & Theses.

The success of new tourism products introduction is heavily dependent upon their acceptance by innovative consumers, who are more open to new experiences and willing to take chances with their time and money. Understanding the dynamic concept and issues influencing consumer innovativeness is critical to tourism professionals and researchers hoping to better predict the success of new tourism experiences and products. With a goal to contribute to research and marketing of these new offerings, the primary objective of this study is to develop a scale to measure consumer innovativeness in relation to new tourism offerings. The secondary objective of this study within this goal is to ensure scale predictability.

ISBN: 9781321049879Subjects--Topical Terms:

535376
Recreation.

Measurement and validation of air travelers' innate innovativeness.
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245 1 0 $a Measurement and validation of air travelers' innate innovativeness.
300 $a 238 p.
500 $a Source: Dissertation Abstracts International, Volume: 75-11(E), Section: A.
500 $a Adviser: Shu T. Cole.
502 $a Thesis (Ph.D.)--Indiana University, 2014.
506 $a This item is not available from ProQuest Dissertations & Theses.
506 $a This item must not be sold to any third party vendors.
520 $a The success of new tourism products introduction is heavily dependent upon their acceptance by innovative consumers, who are more open to new experiences and willing to take chances with their time and money. Understanding the dynamic concept and issues influencing consumer innovativeness is critical to tourism professionals and researchers hoping to better predict the success of new tourism experiences and products. With a goal to contribute to research and marketing of these new offerings, the primary objective of this study is to develop a scale to measure consumer innovativeness in relation to new tourism offerings. The secondary objective of this study within this goal is to ensure scale predictability.
520 $a To address the primary objective, personal interviews and focus group interviews were conducted with both service providers and consumers. Eight categories of alternative words for "consumer innovativeness" emerged from the interview data, including: "Novelty seeking," "Eagerness," "Prudence," "Openness," "Venturesome," "Hedonism," "Value seeking," and "Social distinctiveness." Panel experts were invited to review all scale items. The initial scale with 40 items was pilot tested in a student sample to examine scale reliability and validity.
520 $a To address the second objective of the study, 524 responses were collected via online surveys among experienced air travelers. Results of the online study show that innovativeness can be categorized using five dimensions: "Novelty Seeking," "Prudence," "Interest," "Experience seeking," and "Social Distinctiveness." A parsimonious model was derived with 19 items and the instrument was further validated in a model on consumers' perceptions toward new products/services and their buying intentions. Results of this study confirm that innovativeness has predictive validity.
520 $a The newly derived scale thus provides a holistic and more comprehensive measurement of the innovativeness concept as applied to new tourism offerings. Some dimensions were seen to represent more profound meanings than those defined in the previous studies, whereas others were revised due to contemporary shifts in the marketplace. Future studies should investigate the influence of these other variables on innovativeness, as well as the influence of innovativeness on other attitudinal and behavioral outcomes, such as perceived value, satisfaction, loyalty, and word of mouth.
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710 2 $a Indiana University. $b School of Health, Physical Education and Recreation. $3 1018026
773 0 $t Dissertation Abstracts International $g 75-11A(E).
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791 $a Ph.D.
792 $a 2014
793 $a English
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