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Entrepreneurial strategies of growin...

Fleishman, Hannah L.

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Entrepreneurial strategies of growing a small business health club.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Entrepreneurial strategies of growing a small business health club./
作者:	Fleishman, Hannah L.
面頁冊數:	68 p.
附註:	Source: Masters Abstracts International, Volume: 54-05.
Contained By:	Masters Abstracts International54-05(E).
標題:	Sports Management. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1588997
ISBN:	9781321757828

Entrepreneurial strategies of growing a small business health club.
Fleishman, Hannah L.

Entrepreneurial strategies of growing a small business health club. - 68 p.

Source: Masters Abstracts International, Volume: 54-05.

Thesis (M.A.)--The University of North Carolina at Chapel Hill, 2015.

This item must not be sold to any third party vendors.

The following work analyzes entrepreneurial strategies of opening and growing a financially successful small business health club in the Research Triangle Park area. Questions were answered regarding business planning, business model, promotions and daily practices to examine if there is a superior method to ensure financial success in the fitness industry. An online survey was used to gather information from 43 small business health clubs. Answered by only the owners, managers and assistant managers, chi-square analyses demonstrate no pattern for success pertaining to formal business plans, nor best business models. However the open ended questions pertaining to the health clubs' biggest challenges and strategies to differentiate themselves in the market place show recurring themes of entrepreneurial strategies for growing a successful health club and business.

ISBN: 9781321757828Subjects--Topical Terms:

2122869
Sports Management.

Entrepreneurial strategies of growing a small business health club.
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