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The Role of Consumer Experience in t...

Spence, Forrest.

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The Role of Consumer Experience in the Market for College Textbooks.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The Role of Consumer Experience in the Market for College Textbooks./
作者:	Spence, Forrest.
面頁冊數:	127 p.
附註:	Source: Dissertation Abstracts International, Volume: 76-09(E), Section: A.
Contained By:	Dissertation Abstracts International76-09A(E).
標題:	Commerce-Business. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3703942
ISBN:	9781321760637

The Role of Consumer Experience in the Market for College Textbooks.
Spence, Forrest.

The Role of Consumer Experience in the Market for College Textbooks. - 127 p.

Source: Dissertation Abstracts International, Volume: 76-09(E), Section: A.

Thesis (Ph.D.)--The University of North Carolina at Chapel Hill, 2015.

This item must not be sold to any third party vendors.

My dissertation work investigates the relationship between consumer experience in a market and decision-making. The research is unique because of the focus on learning about aggregate uncertainty as opposed to the large amount of research that has been done in the economics and marketing literatures investigating how individuals learn about their specific match with products. I use a novel dataset collected on consumers in the UNC textbook market to engage in two projects that comprise my dissertation research. The first chapter relies on a structural approach to identifying changes in consumers' search costs as they repeatedly participate in a market and quantify the welfare implications that result from differences in market tenure. The second chapter investigates the extent to which consumers' beliefs about price distributions reflect actual empirical distributions and whether these beliefs become more accurate with experience.

ISBN: 9781321760637Subjects--Topical Terms:

3168423
Commerce-Business.

The Role of Consumer Experience in the Market for College Textbooks.
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