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Understanding local Facebook yard sa...

Xu, Ying.

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Understanding local Facebook yard sales communities: The relationship between trust, Facebook use, and sense of community.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Understanding local Facebook yard sales communities: The relationship between trust, Facebook use, and sense of community./
作者:	Xu, Ying.
面頁冊數:	118 p.
附註:	Source: Masters Abstracts International, Volume: 54-06.
Contained By:	Masters Abstracts International54-06(E).
標題:	Mass communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1592237
ISBN:	9781321863079

Understanding local Facebook yard sales communities: The relationship between trust, Facebook use, and sense of community.
Xu, Ying.

Understanding local Facebook yard sales communities: The relationship between trust, Facebook use, and sense of community. - 118 p.

Source: Masters Abstracts International, Volume: 54-06.

Thesis (M.A.)--Bowling Green State University, 2015.

This item must not be sold to any third party vendors.

The growth of local yard sale groups on Facebook is a new trend spreading throughout the country. The core research question of this current study is to understand local yard sales in the context of Facebook. Based on prior literature, this study explores how sense of community, Facebook usage, security features of the group affect the trust, as well as the stickiness and purchase intentions of members. A model based on these factors was empirically tested through employing an online survey. Using the data collected from eight local Facebook yard sale communities, this study investigated the role of information-based trust, experience-based trust, institution-based trust, and identification-based trust in these communities. The significant relationships between these different kinds of trust and members' stickiness and their purchase intentions in targeted communities have also been partially supported. In conclusion, Facebook use and perceived attributes of communities can generally positively predict trust in the Facebook yard sale communities. Furthermore, sense of community is also confirmed as a significant predictor to information-based trust, institution-based trust, and identification-based trust. Even though it cannot predict members' stickiness and purchase intentions in local Facebook yard sale communities, the significant correlations between them were confirmed. With respect to trust as an independent variable, it can significantly predict participants' purchase intentions. Suggestions were made for further development and flourishing of Facebook yard sale communities.

ISBN: 9781321863079Subjects--Topical Terms:

2144804
Mass communication.

Understanding local Facebook yard sales communities: The relationship between trust, Facebook use, and sense of community.
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520 $a The growth of local yard sale groups on Facebook is a new trend spreading throughout the country. The core research question of this current study is to understand local yard sales in the context of Facebook. Based on prior literature, this study explores how sense of community, Facebook usage, security features of the group affect the trust, as well as the stickiness and purchase intentions of members. A model based on these factors was empirically tested through employing an online survey. Using the data collected from eight local Facebook yard sale communities, this study investigated the role of information-based trust, experience-based trust, institution-based trust, and identification-based trust in these communities. The significant relationships between these different kinds of trust and members' stickiness and their purchase intentions in targeted communities have also been partially supported. In conclusion, Facebook use and perceived attributes of communities can generally positively predict trust in the Facebook yard sale communities. Furthermore, sense of community is also confirmed as a significant predictor to information-based trust, institution-based trust, and identification-based trust. Even though it cannot predict members' stickiness and purchase intentions in local Facebook yard sale communities, the significant correlations between them were confirmed. With respect to trust as an independent variable, it can significantly predict participants' purchase intentions. Suggestions were made for further development and flourishing of Facebook yard sale communities.
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