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Media content choice: Dynamics of se...

Higgins, Matthew T.

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Media content choice: Dynamics of selection in the new television ecosystem.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Media content choice: Dynamics of selection in the new television ecosystem./
作者:	Higgins, Matthew T.
面頁冊數:	173 p.
附註:	Source: Masters Abstracts International, Volume: 54-04.
Contained By:	Masters Abstracts International54-04(E).
標題:	Mass communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1585465
ISBN:	9781321627077

Media content choice: Dynamics of selection in the new television ecosystem.
Higgins, Matthew T.

Media content choice: Dynamics of selection in the new television ecosystem. - 173 p.

Source: Masters Abstracts International, Volume: 54-04.

Thesis (M.S.)--Boston University, 2015.

This item must not be sold to any third party vendors.

This paper expands existing understandings of how entertainment content viewers conceptualize, encounter, evaluate, and select entertainment video content in the emerging television ecosystem. Special attention is paid to the influences that create awareness around a particular media product and the decision-making dynamics that influence viewers as they move through the selection process. Patterns of awareness, discovery, selection, and adoption relevant to a theoretical understanding of media content choice are identified and discussed.

ISBN: 9781321627077Subjects--Topical Terms:

2144804
Mass communication.

Media content choice: Dynamics of selection in the new television ecosystem.
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