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The differences in consumer attentio...

Conlon, Gabrielle.

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The differences in consumer attention when purchasing products packed with kraft vs. simulated kraft substrate in a retail environment.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The differences in consumer attention when purchasing products packed with kraft vs. simulated kraft substrate in a retail environment./
Author:	Conlon, Gabrielle.
Description:	130 p.
Notes:	Source: Masters Abstracts International, Volume: 53-01.
Contained By:	Masters Abstracts International53-01(E).
Subject:	Packaging. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1557936
ISBN:	9781303966064

The differences in consumer attention when purchasing products packed with kraft vs. simulated kraft substrate in a retail environment.
Conlon, Gabrielle.

The differences in consumer attention when purchasing products packed with kraft vs. simulated kraft substrate in a retail environment. - 130 p.

Source: Masters Abstracts International, Volume: 53-01.

Thesis (M.S.)--Clemson University, 2014.

This item must not be sold to any third party vendors.

In order to remain on store shelves and stay competitive among the overwhelming number of packaged goods on today's shelves, companies will continue to be required to cut packaging material and increase sustainability. Current packaging is made using a variety of paperboard materials including Solid Bleached Sulfate (SBS), Coated Recycled Board (CRB) and Uncoated Recycled Board (URB), also known as Kraft. While both SBS and CRB feature a smooth, white printing surface ideal for high quality graphics, Kraft is typically associated with a dull printing surface and lower-quality graphics.

ISBN: 9781303966064Subjects--Topical Terms:

585030
Packaging.

The differences in consumer attention when purchasing products packed with kraft vs. simulated kraft substrate in a retail environment.
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020 $a 9781303966064
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100 1 $a Conlon, Gabrielle. $3 3174167
245 1 4 $a The differences in consumer attention when purchasing products packed with kraft vs. simulated kraft substrate in a retail environment.
300 $a 130 p.
500 $a Source: Masters Abstracts International, Volume: 53-01.
500 $a Adviser: Rupert Andrew Hurley.
502 $a Thesis (M.S.)--Clemson University, 2014.
506 $a This item must not be sold to any third party vendors.
506 $a This item must not be added to any third party search indexes.
520 $a In order to remain on store shelves and stay competitive among the overwhelming number of packaged goods on today's shelves, companies will continue to be required to cut packaging material and increase sustainability. Current packaging is made using a variety of paperboard materials including Solid Bleached Sulfate (SBS), Coated Recycled Board (CRB) and Uncoated Recycled Board (URB), also known as Kraft. While both SBS and CRB feature a smooth, white printing surface ideal for high quality graphics, Kraft is typically associated with a dull printing surface and lower-quality graphics.
520 $a Companies and brands interested in marketing to the eco-friendly consumer are printing a simulated Kraft look on SBS and CRB board rather than utilizing a natural Kraft substrate. This research sought to answer the following question: [RQ]: Is there a difference in consumer attention when shopping for packages printed on natural Kraft substrate (URB) or simulated Kraft substrate (CRB)? This Research Question was assessed using eye-tracking metrics gathered from participants in a retail-shopping environment. Metrics were compared using Wilcoxon Rank Sum test, the non-parametric equivalent to a two-sample t-test. At a 95% confidence level, the tests yielded no significant difference for participant's attention when shopping for packages made from Kraft substrate or simulated Kraft substrate.
590 $a School code: 0050.
650 4 $a Packaging. $3 585030
650 4 $a Design. $3 518875
690 $a 0549
690 $a 0389
710 2 $a Clemson University. $b Packaging Science. $3 2095769
773 0 $t Masters Abstracts International $g 53-01(E).
790 $a 0050
791 $a M.S.
792 $a 2014
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1557936