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The tweeting of the U.S. Senate: Con...

Bramlett, Josh.

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The tweeting of the U.S. Senate: Content analyses of usage, messaging, and strategies by U.S. Senators on Twitter.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The tweeting of the U.S. Senate: Content analyses of usage, messaging, and strategies by U.S. Senators on Twitter./
作者:	Bramlett, Josh.
面頁冊數:	87 p.
附註:	Source: Masters Abstracts International, Volume: 54-01.
Contained By:	Masters Abstracts International54-01(E).
標題:	Mass communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1569454
ISBN:	9781321350562

The tweeting of the U.S. Senate: Content analyses of usage, messaging, and strategies by U.S. Senators on Twitter.
Bramlett, Josh.

The tweeting of the U.S. Senate: Content analyses of usage, messaging, and strategies by U.S. Senators on Twitter. - 87 p.

Source: Masters Abstracts International, Volume: 54-01.

Thesis (M.S.M.C.)--Arkansas State University, 2014.

This item must not be sold to any third party vendors.

This study examined Twitter use in the U.S. Senate. It focused on Twitter activity during the 2014 August recess and was conceptualized by focusing on previous research of political communication in areas such as television advertising and Internet use by politicians. Through two phases of content analysis, research questions about the adoption, usage, and strategies of Twitter accounts representing U.S. senators were examined. In the first phase of content analysis, the researcher found that all 100 senators had at least one Twitter account but the usage varied. In the second phase of content analysis, 1072 tweets from the campaign and office accounts of 10 randomly selected senators were examined for content and messaging. The researcher found that the office accounts pursued issue agendas while campaign accounts pursued image agendas.

ISBN: 9781321350562Subjects--Topical Terms:

2144804
Mass communication.

The tweeting of the U.S. Senate: Content analyses of usage, messaging, and strategies by U.S. Senators on Twitter.
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