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Taking culture and philosophy into c...

Huang, Yi.

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Taking culture and philosophy into consideration: A rhetorical analysis of marketing strategies in China.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Taking culture and philosophy into consideration: A rhetorical analysis of marketing strategies in China./
作者:	Huang, Yi.
面頁冊數:	192 p.
附註:	Source: Dissertation Abstracts International, Volume: 75-04(E), Section: A.
Contained By:	Dissertation Abstracts International75-04A(E).
標題:	Communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3606859
ISBN:	9781303641671

Taking culture and philosophy into consideration: A rhetorical analysis of marketing strategies in China.
Huang, Yi.

Taking culture and philosophy into consideration: A rhetorical analysis of marketing strategies in China. - 192 p.

Source: Dissertation Abstracts International, Volume: 75-04(E), Section: A.

Thesis (Ph.D.)--Utah State University, 2013.

This item must not be sold to any third party vendors.

Globalization has posed colossal challenges to professional communications, and the most significant one is to overcome the cultural barriers. Rather than looking into cultural phenomena that are superficial, this research takes a philosophical approach to investigate the beliefs and values which are the core of social systems. The overarching purpose of this research is to establish cultural competence for entering the Chinese market by a discussion of different aesthetic, emotional, and philosophical points of view. With detailed analysis and evaluation, this research provides some guidelines to appropriate future marketing strategies in China. This research contributes to the understanding of the entwinement between philosophical values and marketing strategies and it provides further insight into future research for improving communicative competence across cultures.

ISBN: 9781303641671Subjects--Topical Terms:

524709
Communication.

Taking culture and philosophy into consideration: A rhetorical analysis of marketing strategies in China.
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