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How freelance graphic designers lear...

Barto, Jody.

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How freelance graphic designers learn informally to develop independent practices.

Record Type:	Electronic resources : Monograph/item
Title/Author:	How freelance graphic designers learn informally to develop independent practices./
Author:	Barto, Jody.
Description:	271 p.
Notes:	Source: Dissertation Abstracts International, Volume: 75-09(E), Section: A.
Contained By:	Dissertation Abstracts International75-09A(E).
Subject:	Adult education. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3621762
ISBN:	9781303931536

How freelance graphic designers learn informally to develop independent practices.
Barto, Jody.

How freelance graphic designers learn informally to develop independent practices. - 271 p.

Source: Dissertation Abstracts International, Volume: 75-09(E), Section: A.

Thesis (Ed.D.)--Teachers College, Columbia University, 2014.

This item must not be sold to any third party vendors.

This qualitative case study was designed to explore with freelance graphic designers who manage sustainable independent practices, their perceptions of how they learn to acquire the competencies needed to develop and maintain their practices. A sustainable independent design practice was defined as an independent practice that is able to win and maintain the necessary number of projects in order for the designer to make a living.

ISBN: 9781303931536Subjects--Topical Terms:

543202
Adult education.

How freelance graphic designers learn informally to develop independent practices.
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100 1 $a Barto, Jody. $3 3171984
245 1 0 $a How freelance graphic designers learn informally to develop independent practices.
300 $a 271 p.
500 $a Source: Dissertation Abstracts International, Volume: 75-09(E), Section: A.
500 $a Advisers: Marie Volpe; Lyle Yorks.
502 $a Thesis (Ed.D.)--Teachers College, Columbia University, 2014.
506 $a This item must not be sold to any third party vendors.
520 $a This qualitative case study was designed to explore with freelance graphic designers who manage sustainable independent practices, their perceptions of how they learn to acquire the competencies needed to develop and maintain their practices. A sustainable independent design practice was defined as an independent practice that is able to win and maintain the necessary number of projects in order for the designer to make a living.
520 $a The study is based on the following assumptions: 1) most freelance graphic designers will perceive that their undergraduate education did not properly prepare them to develop business skills; 2) successful freelance graphic designers are self-directed learners who continuously initiate and engage in informal learning activities; 3) successful freelance graphic designers produce aesthetically pleasing work, as a designer's portfolio is integral to their ability to win projects; and 4) successful freelance graphic designers are highly technically proficient and take advantage of virtual tools to facilitate their networking and knowledge sharing with other practitioners, and communication with clients.
520 $a The sources of data for this study were interviews with 20 freelance graphic designers along with an online focus group of 5 additional freelance graphic designers, and critical incident reports in order to further extend the findings.
520 $a While this study set out to examine how participants learned to develop and sustain their independent practices, a key finding revealed that they learned primarily through informal means of learning from experience, engaging in research, and dialogue with others. The findings identified that freelance graphic designers who manage sustainable independent practices: 1) need to have graphic design proficiency, an ability to manage the business, interpersonal skills, and a capacity to handle change; 2) learned primarily through informal means; 3) facilitated by support from others and managing work/life balance, while finding new work.
520 $a The principal recommendation resulting from this study is that freelance graphic designers who wish to develop and maintain sustainable independent practices should continually seek opportunities to learn informally from experience, engage in research, and dialogue with others.
590 $a School code: 0055.
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650 4 $a Design and Decorative Arts. $3 1024640
650 4 $a Entrepreneurship. $3 526739
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710 2 $a Teachers College, Columbia University. $b Organization and Leadership. $3 2049780
773 0 $t Dissertation Abstracts International $g 75-09A(E).
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791 $a Ed.D.
792 $a 2014
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3621762