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The corporate social network as an i...

Brady, Jeffrey S.

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The corporate social network as an internal communication medium: Employees' perceptions of its usefulness.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The corporate social network as an internal communication medium: Employees' perceptions of its usefulness./
作者:	Brady, Jeffrey S.
面頁冊數:	59 p.
附註:	Source: Masters Abstracts International, Volume: 50-06, page: 3500.
Contained By:	Masters Abstracts International50-06.
標題:	Speech Communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1510735
ISBN:	9781267351807

The corporate social network as an internal communication medium: Employees' perceptions of its usefulness.
Brady, Jeffrey S.

The corporate social network as an internal communication medium: Employees' perceptions of its usefulness. - 59 p.

Source: Masters Abstracts International, Volume: 50-06, page: 3500.

Thesis (M.A.)--Gonzaga University, 2012.

Social media have become important tools in the workplace, allowing employees to share ideas and participate in running the business. Most large corporations currently use a corporate social network for internal communication, with over 80% of Fortune 500 companies using the Yammer platform alone (Yammer, 2012). Deetz (1992, 2003) theorizes that this return to the ancient Greek concept of participation has the potential to improve corporate productivity---and ultimately, profitability.

ISBN: 9781267351807Subjects--Topical Terms:

1017408
Speech Communication.

The corporate social network as an internal communication medium: Employees' perceptions of its usefulness.
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245 1 4 $a The corporate social network as an internal communication medium: Employees' perceptions of its usefulness.
300 $a 59 p.
500 $a Source: Masters Abstracts International, Volume: 50-06, page: 3500.
500 $a Advisers: Heather Crandall; Alex Kuskis.
502 $a Thesis (M.A.)--Gonzaga University, 2012.
520 $a Social media have become important tools in the workplace, allowing employees to share ideas and participate in running the business. Most large corporations currently use a corporate social network for internal communication, with over 80% of Fortune 500 companies using the Yammer platform alone (Yammer, 2012). Deetz (1992, 2003) theorizes that this return to the ancient Greek concept of participation has the potential to improve corporate productivity---and ultimately, profitability.
520 $a This pilot study set out to better understand employees' perceptions of social networks, and how they influence productivity and engagement. Twenty-one participants responded to an online survey on these topics. The results suggest that by a small margin, employees feel these networks increase productivity. Two-thirds of respondents also feel that the networks increase engagement. Women tend to feel that the network decreases productivity, while men feel it increases productivity.
520 $a Future studies with larger participant samples will allow for more prominent trends to be identified. Additional research might also include validated surveys to quantitatively measure productivity and engagement before and after implementing a corporate social network.
590 $a School code: 0736.
650 4 $a Speech Communication. $3 1017408
650 4 $a Web Studies. $3 1026830
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710 2 $a Gonzaga University. $b Communication and Leadership. $3 1673318
773 0 $t Masters Abstracts International $g 50-06.
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792 $a 2012
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1510735