Retail brand equity and loyalty = an...
Weindel, Julia Katharina.

FindBook      Google Book      Amazon      博客來     
  • Retail brand equity and loyalty = analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Retail brand equity and loyalty/ by Julia Katharina Weindel.
    其他題名: analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing /
    作者: Weindel, Julia Katharina.
    出版者: Wiesbaden :Springer Fachmedien Wiesbaden : : 2016.,
    面頁冊數: xxii, 195 p. :ill., digital ;24 cm.
    內容註: Introduction -- Study 1: Sector-specific Antecedents of Retail Brand Equity -- Study 2: Reciprocity between Perceived Value and Retail Brand Equity -- Study 3: Interdependencies within Multichannel Retail Structures -- Final Remarks -- References -- Appendix.
    Contained By: Springer eBooks
    標題: Brand loyalty. -
    電子資源: http://dx.doi.org/10.1007/978-3-658-15037-2
    ISBN: 9783658150372$q(electronic bk.)
館藏地:  出版年:  卷號: 
館藏
  • 1 筆 • 頁數 1 •
  • 1 筆 • 頁數 1 •
多媒體
評論
Export
取書館
 
 
變更密碼
登入