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International marketing of higher ed...

Wu, Terry.

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International marketing of higher education

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	International marketing of higher education/ edited by Terry Wu, Vik Naidoo.
其他作者:	Wu, Terry.
出版者:	New York :Palgrave Macmillan US : : 2016.,
面頁冊數:	xvii, 262 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Education, Higher - Marketing. -
電子資源:	http://dx.doi.org/10.1057/978-1-137-54291-5
ISBN:	9781137542915$q(electronic bk.)

International marketing of higher education
International marketing of higher education[electronic resource] /edited by Terry Wu, Vik Naidoo. - New York :Palgrave Macmillan US :2016. - xvii, 262 p. :ill., digital ;24 cm.

This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students. Higher education institutions view international students not only as a source of revenue, but also as an integral part of an overall academic strategy. While international students face many destination choices, they normally choose universities and colleges in developed countries such as the US, Canada, UK, Australia, and New Zealand. The international marketing of higher education is of growing importance to universities and colleges today.

ISBN: 9781137542915$q(electronic bk.)

Standard No.: 10.1057/978-1-137-54291-5doiSubjects--Topical Terms:

1961250
Education, Higher
--Marketing.

LC Class. No.: LB2342.82 / .I58 2016

Dewey Class. No.: 378.198

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