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Strategic design thinking : = innova...

Nixon, Natalie W.

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Strategic design thinking : = innovation in products, services, experiences and beyond /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Strategic design thinking :/ edited by Natalie W. Nixon.
Reminder of title:	innovation in products, services, experiences and beyond /
other author:	Nixon, Natalie W.
Published:	New York :Fairchild Books, An imprint of Bloomsbury Publishing Inc., : 2016.,
Description:	xix, 244 p. ;24 cm.
[NT 15003449]:	Part I: The Why -- Chapter 1: Theoretical context for strategicdesign: an introduction to design thinking / by Alison Rieple -- Chapter 2: Relating semiotics, hyperreality and meaning to design/ by Joseph H. Hancock II -- Chapter 3: Manifestations of design:brand, rhetoric and trends / by Valerie Jacobs and Michael Wintrob -- Part II: The How -- Chapter 4: Framing the problem: design research / by Steve B. Wilcox -- Chapter 5: Tools for strategic design / by Cindy Tripp -- Chapter 6: Models & frameworks: the impact of strategic design on how organizations innovate / by Michelle Miller -- Part III: The What -- Chapter 7:Transition design: system shifting / by Sarah B. Brooks -- Chapter 8: Service design in action / by Natalie Nixon -- Chapter9: Value creation in business through design thinking / by Manoj Fenelon.
Subject:	Creative ability in business. -
ISBN:	9781628924701

Strategic design thinking : = innovation in products, services, experiences and beyond /
Strategic design thinking :innovation in products, services, experiences and beyond /edited by Natalie W. Nixon. - New York :Fairchild Books, An imprint of Bloomsbury Publishing Inc.,2016. - xix, 244 p. ;24 cm.

Includes bibliographical references and index.

Part I: The Why -- Chapter 1: Theoretical context for strategicdesign: an introduction to design thinking / by Alison Rieple -- Chapter 2: Relating semiotics, hyperreality and meaning to design/ by Joseph H. Hancock II -- Chapter 3: Manifestations of design:brand, rhetoric and trends / by Valerie Jacobs and Michael Wintrob -- Part II: The How -- Chapter 4: Framing the problem: design research / by Steve B. Wilcox -- Chapter 5: Tools for strategic design / by Cindy Tripp -- Chapter 6: Models & frameworks: the impact of strategic design on how organizations innovate / by Michelle Miller -- Part III: The What -- Chapter 7:Transition design: system shifting / by Sarah B. Brooks -- Chapter 8: Service design in action / by Natalie Nixon -- Chapter9: Value creation in business through design thinking / by Manoj Fenelon.

"Who can design? For too long, that question has highlighted the supposed division between right-brain dominant "creative types" and left-brain dominant "analytical types." Such a division is not practical for preparing students to become innovative contributors to the complex world of design. StrategicDesign guides readers to cultivate hybrid thinking, whether theirbackground is design, finance, or any discipline in between. Thisbook is an introduction to an integrative approach using the lensof design thinking as a way to see the world. The focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialization. Through this book, students will be introduced to design management, strategic design, service design, and experience design"--

ISBN: 9781628924701GBP56.00

LCCN: 2015019185Subjects--Topical Terms:

547370
Creative ability in business.

LC Class. No.: HD53 / .S757 2016

Dewey Class. No.: 658.4/094

Strategic design thinking : = innovation in products, services, experiences and beyond /
LDR:02456nam a2200229 a 4500 001 2047473
003 OCoLC
005 20170418222801.0
008 170426s2016 nyu b 001 0 eng d
010 $a 2015019185
020 $a 9781628924701 $q (pbk.) : $c GBP56.00
020 $a 1628924705 $q (pbk.)
020 $a 9781628924954 $q (ePDF)
035 $a (OCoLC)875997269 $z (OCoLC)875520631
040 $a DLC $b eng $c DLC $d YDX $d BTCTA $d YDXCP $d BDX $d OCLCF $d CDX $d LND $d CHVBK $d QGK $d OCLCO $d OCLCA $d OCLCQ
050 0 0 $a HD53 $b .S757 2016
082 0 0 $a 658.4/094 $2 23
245 0 0 $a Strategic design thinking : $b innovation in products, services, experiences and beyond / $c edited by Natalie W. Nixon.
260 $a New York : $b Fairchild Books, An imprint of Bloomsbury Publishing Inc., $c 2016.
300 $a xix, 244 p. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 8 $a Part I: The Why -- Chapter 1: Theoretical context for strategicdesign: an introduction to design thinking / by Alison Rieple -- Chapter 2: Relating semiotics, hyperreality and meaning to design/ by Joseph H. Hancock II -- Chapter 3: Manifestations of design:brand, rhetoric and trends / by Valerie Jacobs and Michael Wintrob -- Part II: The How -- Chapter 4: Framing the problem: design research / by Steve B. Wilcox -- Chapter 5: Tools for strategic design / by Cindy Tripp -- Chapter 6: Models & frameworks: the impact of strategic design on how organizations innovate / by Michelle Miller -- Part III: The What -- Chapter 7:Transition design: system shifting / by Sarah B. Brooks -- Chapter 8: Service design in action / by Natalie Nixon -- Chapter9: Value creation in business through design thinking / by Manoj Fenelon.
520 $a "Who can design? For too long, that question has highlighted the supposed division between right-brain dominant "creative types" and left-brain dominant "analytical types." Such a division is not practical for preparing students to become innovative contributors to the complex world of design. StrategicDesign guides readers to cultivate hybrid thinking, whether theirbackground is design, finance, or any discipline in between. Thisbook is an introduction to an integrative approach using the lensof design thinking as a way to see the world. The focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialization. Through this book, students will be introduced to design management, strategic design, service design, and experience design"-- $c Provided by publisher.
650 0 $a Creative ability in business. $3 547370
650 0 $a Creative thinking. $3 530478
650 0 $a Design. $3 518875
650 0 $a Organizational change. $3 516701
700 1 $a Nixon, Natalie W. $3 3163104