東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Market research in practice : = how ...

Hague, Paul N.

FindBook

Google Book

Amazon

博客來

Market research in practice : = how to get greater insight from your market /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Market research in practice :/ Paul Hague, Nick Hague & Carol-Ann Morgan
其他題名:	how to get greater insight from your market /
作者:	Hague, Paul N.
其他作者:	Hague, Nick,
出版者:	London :Kogan Page, : 2013,
面頁冊數:	1 online resource(272 page.)
附註:	"First published in Great Britain and the United States in 2004."--T.p verso
內容註:	Market research in practice: how to get greater insight from your market, second edition -- Contents -- Preface -- 01. Introduction -- 02. Uses of market research -- 03. Market research design -- 04. Desk research -- 05. Focus groups -- 06. Depth interviewing -- 07. Observation and ethnography -- 08. Sampling and statistics -- 09. Questionnaire design -- 10. Self-completion questionnaires -- 11. Face-to-face interviewing -- 12. Telephone interviewing -- 13. Online surveys -- 14. Data analysis -- 15. Reporting -- 16. International market research -- 17. Research trends -- Bibliography -- Index
標題:	Marketing research -
電子資源:	http://portal.igpublish.com/iglibrary/search/KOGANB0000779.html

Market research in practice : = how to get greater insight from your market /
Hague, Paul N.

Market research in practice :how to get greater insight from your market /Paul Hague, Nick Hague & Carol-Ann Morgan - Second edition - London :Kogan Page,2013 - 1 online resource(272 page.) - Market research in practice series.

"First published in Great Britain and the United States in 2004."--T.p verso

Includes bibliographical references (pages 234-249) and index

Market research in practice: how to get greater insight from your market, second edition -- Contents -- Preface -- 01. Introduction -- 02. Uses of market research -- 03. Market research design -- 04. Desk research -- 05. Focus groups -- 06. Depth interviewing -- 07. Observation and ethnography -- 08. Sampling and statistics -- 09. Questionnaire design -- 10. Self-completion questionnaires -- 11. Face-to-face interviewing -- 12. Telephone interviewing -- 13. Online surveys -- 14. Data analysis -- 15. Reporting -- 16. International market research -- 17. Research trends -- Bibliography -- Index

LCCN: 2013022887Subjects--Topical Terms:

1328465
Marketing research

LC Class. No.: HF5415.2 / .H253 2013

Dewey Class. No.: 658.8/3

Market research in practice : = how to get greater insight from your market /
LDR:01663nmm a2200289 i 4500 001 2046818
006 m o d |
007 cr |||||||||||
008 170308s2013 enka ob 001 0 eng d
010 $a 2013022887
020 $z 9780749468644 $q (pbk.)
020 $a 9780749468651 $q (ebook)
035 $a KOGANB0000779
040 $a DLC $b eng $c DLC $e rda
050 0 0 $a HF5415.2 $b .H253 2013
082 0 0 $a 658.8/3 $2 23
100 1 $a Hague, Paul N. $3 718080
245 1 0 $a Market research in practice : $b how to get greater insight from your market / $c Paul Hague, Nick Hague & Carol-Ann Morgan
250 $a Second edition
260 $a London : $b Kogan Page, $c 2013
300 $a 1 online resource(272 page.)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
490 0 $a Market research in practice series
500 $a "First published in Great Britain and the United States in 2004."--T.p verso
504 $a Includes bibliographical references (pages 234-249) and index
505 0 $a Market research in practice: how to get greater insight from your market, second edition -- Contents -- Preface -- 01. Introduction -- 02. Uses of market research -- 03. Market research design -- 04. Desk research -- 05. Focus groups -- 06. Depth interviewing -- 07. Observation and ethnography -- 08. Sampling and statistics -- 09. Questionnaire design -- 10. Self-completion questionnaires -- 11. Face-to-face interviewing -- 12. Telephone interviewing -- 13. Online surveys -- 14. Data analysis -- 15. Reporting -- 16. International market research -- 17. Research trends -- Bibliography -- Index
650 0 $a Marketing research $3 1328465
700 1 $a Hague, Nick, $d 1974- $3 842731
700 1 $a Morgan, Carol-Ann, $d 1958- $3 842732
856 4 0 $u http://portal.igpublish.com/iglibrary/search/KOGANB0000779.html