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The growth drivers = the definitive ...

Bird, Andy.

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The growth drivers = the definitive guide to transforming marketing capabilities /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The growth drivers/ Andy Bird and Mhairi McEwan.
Reminder of title:	the definitive guide to transforming marketing capabilities /
Author:	Bird, Andy.
other author:	McEwan, Mhairi.
Published:	Hoboken, NJ :John Wiley and Sons, : 2012.,
Description:	1 online resource (xxi, 294 p.) :ill.
Subject:	Market segmentation. -
Online resource:	http://onlinelibrary.wiley.com/book/10.1002/9781119208150
ISBN:	9781119208150 (electronic bk.)

The growth drivers = the definitive guide to transforming marketing capabilities /
Bird, Andy.

The growth driversthe definitive guide to transforming marketing capabilities /[electronic resource] :Andy Bird and Mhairi McEwan. - 1st ed. - Hoboken, NJ :John Wiley and Sons,2012. - 1 online resource (xxi, 294 p.) :ill.

Includes bibliographical references and index.

ISBN: 9781119208150 (electronic bk.)Subjects--Topical Terms:

591840
Market segmentation.

LC Class. No.: HF5415.127 / .B57 2012eb

Dewey Class. No.: 658.8/02

The growth drivers = the definitive guide to transforming marketing capabilities /
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245 1 4 $a The growth drivers $h [electronic resource] : $b the definitive guide to transforming marketing capabilities / $c Andy Bird and Mhairi McEwan.
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260 $a Hoboken, NJ : $b John Wiley and Sons, $c 2012.
300 $a 1 online resource (xxi, 294 p.) : $b ill.
504 $a Includes bibliographical references and index.
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650 0 $a Market segmentation. $2 lcstt $3 591840
650 0 $a Economic development. $3 527912
650 0 $a Investments. $3 566987
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