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Seducing the subconscious = the psyc...

Heath, Robert, (1947-)

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Seducing the subconscious = the psychology of emotional influence in advertising /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Seducing the subconscious/ Robert Heath.
Reminder of title:	the psychology of emotional influence in advertising /
Author:	Heath, Robert,
Published:	Chichester, West Sussex ;John Wiley and Sons, : 2012.,
Description:	1 online resource (xi, 248 p.) :ill.
Subject:	Advertising - Psychological aspects. -
Online resource:	http://onlinelibrary.wiley.com/book/10.1002/9781119967637
ISBN:	9781119967637 (electronic bk.)

Seducing the subconscious = the psychology of emotional influence in advertising /
Heath, Robert,1947-

Seducing the subconsciousthe psychology of emotional influence in advertising /[electronic resource] :Robert Heath. - 1st ed. - Chichester, West Sussex ;John Wiley and Sons,2012. - 1 online resource (xi, 248 p.) :ill.

Includes bibliographical references and index.

ISBN: 9781119967637 (electronic bk.)Subjects--Topical Terms:

578015
Advertising
--Psychological aspects.

LC Class. No.: HF5822 / .H37 2012eb

Dewey Class. No.: 659.101/9

Seducing the subconscious = the psychology of emotional influence in advertising /
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245 1 0 $a Seducing the subconscious $h [electronic resource] : $b the psychology of emotional influence in advertising / $c Robert Heath.
250 $a 1st ed.
260 $a Chichester, West Sussex ; $a Hoboken, NJ : $b John Wiley and Sons, $c 2012.
300 $a 1 online resource (xi, 248 p.) : $b ill.
504 $a Includes bibliographical references and index.
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650 0 $a Advertising $x Psychological aspects. $3 578015
650 0 $a Emotions. $3 524569
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