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Strategic tools and methods for prom...

Nedelea, Alexandru, (1971-)

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Strategic tools and methods for promoting hospitality and tourism services

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Strategic tools and methods for promoting hospitality and tourism services/ Alexandru-Mircea Nedelea, Maximiliano Korstanje, and Babu George, editors.
其他作者:	Nedelea, Alexandru,
出版者:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) :IGI Global, : [2016],
面頁冊數:	PDFs (326 pages) :illustrations.
內容註:	The role of destination attributes in assessing/constructing the image of tourist destination / Olimpia Iuliana Ban -- Evaluating the image of tourist destinations: a theoretical and empirical approach / Ana Ispas, Cristinel Petrisor Constantin, Adina Nicoleta Candrea -- Cultural tourism and museum marketing: contributing to the development of Alba Iulia's Image / Cotcirc}irlea Denisa Adriana -- Strategic tools and methods for promoting cultural tourism / Zoltacute}an Bujdosacute}o -- Failure-avoidance in the implementation of tourism and hospitality strategies / Reza Aboutalebi -- The roles of information technology and knowledge management in global tourism / Kijpokin Kasemsap -- Delivering hospitality through franchising: the case of Monginis, India / Christo F. V. Fernandes, Babu George, Ajit Mishra -- Hotel spa and wellness services in Crete: a marketing analysis / Marios D. Sotiriadis -- A cross-cultural comparison of Generation Y attitudes to nature, wellbeing and rural tourism / Melanie Smith, Gabriela Corina Slusariuc -- Sociocultural impacts of sport event tourism in Mexico: research needs and opportunities / Carlos Monterrubio -- Communicating responsibly with the global tourist / Catalina Mueller (Brindusoiu) -- The application of monetary awards in tourist organizations: rent-a-car sectors in Buenos Aires, Argentina / Maximiliano E. Korstanje -- The role of the tourism and cultural policies since the end of convertibility: the case of Buenos Aires city / Mariana Gomez Schettini -- Tourism, terrorism, morality, and marketing: a study of the role of reciprocity in tourism marketing / Peter Tarlow.
標題:	Tourism - Marketing. -
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-9761-4
ISBN:	9781466697621

Strategic tools and methods for promoting hospitality and tourism services
Strategic tools and methods for promoting hospitality and tourism services[electronic resource] /Alexandru-Mircea Nedelea, Maximiliano Korstanje, and Babu George, editors. - Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) :IGI Global,[2016] - PDFs (326 pages) :illustrations.

Includes bibliographical references and index.

The role of destination attributes in assessing/constructing the image of tourist destination / Olimpia Iuliana Ban -- Evaluating the image of tourist destinations: a theoretical and empirical approach / Ana Ispas, Cristinel Petrisor Constantin, Adina Nicoleta Candrea -- Cultural tourism and museum marketing: contributing to the development of Alba Iulia's Image / Cotcirc}irlea Denisa Adriana -- Strategic tools and methods for promoting cultural tourism / Zoltacute}an Bujdosacute}o -- Failure-avoidance in the implementation of tourism and hospitality strategies / Reza Aboutalebi -- The roles of information technology and knowledge management in global tourism / Kijpokin Kasemsap -- Delivering hospitality through franchising: the case of Monginis, India / Christo F. V. Fernandes, Babu George, Ajit Mishra -- Hotel spa and wellness services in Crete: a marketing analysis / Marios D. Sotiriadis -- A cross-cultural comparison of Generation Y attitudes to nature, wellbeing and rural tourism / Melanie Smith, Gabriela Corina Slusariuc -- Sociocultural impacts of sport event tourism in Mexico: research needs and opportunities / Carlos Monterrubio -- Communicating responsibly with the global tourist / Catalina Mueller (Brindusoiu) -- The application of monetary awards in tourist organizations: rent-a-car sectors in Buenos Aires, Argentina / Maximiliano E. Korstanje -- The role of the tourism and cultural policies since the end of convertibility: the case of Buenos Aires city / Mariana Gomez Schettini -- Tourism, terrorism, morality, and marketing: a study of the role of reciprocity in tourism marketing / Peter Tarlow.

Restricted to subscribers or individual electronic text purchasers.

"This book provides interdisciplinary perspectives in the areas of global tourism and hospitality, highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781466697621Subjects--Topical Terms:

543067
Tourism
--Marketing.Subjects--Index Terms:

Branding

LC Class. No.: G155.A1 / S77 2016e

Dewey Class. No.: 338.47910688

Strategic tools and methods for promoting hospitality and tourism services
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