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Handbook of research on promotional ...

Panwar, Upendra Singh, (1985-)

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Handbook of research on promotional strategies and consumer influence in the service sector

Record Type:	Electronic resources : Monograph/item
Title/Author:	Handbook of research on promotional strategies and consumer influence in the service sector/ Upendra Singh Panwar, Shri Govindram Seksaria Institute of Technology and Science, India, Raj Kumar, Banaras Hindu University, India, Nilanjan Ray, Netaji Mahavidyalaya, India.
other author:	Panwar, Upendra Singh,
Published:	Hershey, PA :Business Science Reference, : [2016].,
Description:	xxxv, 492 pages :illustration :29 cm.
Subject:	Service industries. -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0143-5
ISBN:	9781522501442 (ebook)

Handbook of research on promotional strategies and consumer influence in the service sector
Handbook of research on promotional strategies and consumer influence in the service sector[electronic resource] /Upendra Singh Panwar, Shri Govindram Seksaria Institute of Technology and Science, India, Raj Kumar, Banaras Hindu University, India, Nilanjan Ray, Netaji Mahavidyalaya, India. - Hershey, PA :Business Science Reference,[2016]. - xxxv, 492 pages :illustration :29 cm. - Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series,2327-5502..

Includes bibliographical references and index.

"This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"--

ISBN: 9781522501442 (ebook)

LCCN: 2015051448Subjects--Topical Terms:

665720
Service industries.

LC Class. No.: HD9980.5 / .H357 2016

Dewey Class. No.: 658.8/2

Handbook of research on promotional strategies and consumer influence in the service sector
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020 $a 9781522501442 (ebook)
020 $a 9781522501435 (hardcover)
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040 $a DLC $b eng $c DLC $d DLC
042 $a pcc
050 0 0 $a HD9980.5 $b .H357 2016
082 0 0 $a 658.8/2 $2 23
245 0 0 $a Handbook of research on promotional strategies and consumer influence in the service sector $h [electronic resource] / $c Upendra Singh Panwar, Shri Govindram Seksaria Institute of Technology and Science, India, Raj Kumar, Banaras Hindu University, India, Nilanjan Ray, Netaji Mahavidyalaya, India.
260 $a Hershey, PA : $b Business Science Reference, $c [2016].
300 $a xxxv, 492 pages : $b illustration : $c 29 cm.
490 0 $a Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series, $x 2327-5502.
504 $a Includes bibliographical references and index.
520 $a "This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"-- $c Provided by publisher.
650 0 $a Service industries. $3 665720
650 0 $a Management $x Technological innovations. $3 2002383
650 0 $a Consumer behavior. $3 535816
700 1 $a Panwar, Upendra Singh, $d 1985- $e editor. $3 2192791
700 1 $a Kumar, Raj, $d 1959- $e editor. $3 2192792
700 1 $a Ray, Nilanjan, $d 1984- $e editor. $3 2074160
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0143-5