東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Handbook of research on promotional ...

Panwar, Upendra Singh, (1985-)

FindBook

Google Book

Amazon

博客來

Handbook of research on promotional strategies and consumer influence in the service sector

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Handbook of research on promotional strategies and consumer influence in the service sector/ Upendra Singh Panwar, Shri Govindram Seksaria Institute of Technology and Science, India, Raj Kumar, Banaras Hindu University, India, Nilanjan Ray, Netaji Mahavidyalaya, India.
其他作者:	Panwar, Upendra Singh,
出版者:	Hershey, PA :Business Science Reference, : [2016].,
面頁冊數:	xxxv, 492 pages :illustration :29 cm.
標題:	Service industries. -
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0143-5
ISBN:	9781522501442 (ebook)

Handbook of research on promotional strategies and consumer influence in the service sector
Handbook of research on promotional strategies and consumer influence in the service sector[electronic resource] /Upendra Singh Panwar, Shri Govindram Seksaria Institute of Technology and Science, India, Raj Kumar, Banaras Hindu University, India, Nilanjan Ray, Netaji Mahavidyalaya, India. - Hershey, PA :Business Science Reference,[2016]. - xxxv, 492 pages :illustration :29 cm. - Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series,2327-5502..

Includes bibliographical references and index.

"This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"--

ISBN: 9781522501442 (ebook)

LCCN: 2015051448Subjects--Topical Terms:

665720
Service industries.

LC Class. No.: HD9980.5 / .H357 2016

Dewey Class. No.: 658.8/2

Handbook of research on promotional strategies and consumer influence in the service sector
LDR:01405cmm a2200241 i 4500 001 2036620
003 IGIG
005 19991014114306.0
008 161123s2016 paua b 001 0 eng
010 $a 2015051448
020 $a 9781522501442 (ebook)
020 $a 9781522501435 (hardcover)
035 $a 00000109
040 $a DLC $b eng $c DLC $d DLC
042 $a pcc
050 0 0 $a HD9980.5 $b .H357 2016
082 0 0 $a 658.8/2 $2 23
245 0 0 $a Handbook of research on promotional strategies and consumer influence in the service sector $h [electronic resource] / $c Upendra Singh Panwar, Shri Govindram Seksaria Institute of Technology and Science, India, Raj Kumar, Banaras Hindu University, India, Nilanjan Ray, Netaji Mahavidyalaya, India.
260 $a Hershey, PA : $b Business Science Reference, $c [2016].
300 $a xxxv, 492 pages : $b illustration : $c 29 cm.
490 0 $a Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series, $x 2327-5502.
504 $a Includes bibliographical references and index.
520 $a "This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"-- $c Provided by publisher.
650 0 $a Service industries. $3 665720
650 0 $a Management $x Technological innovations. $3 2002383
650 0 $a Consumer behavior. $3 535816
700 1 $a Panwar, Upendra Singh, $d 1985- $e editor. $3 2192791
700 1 $a Kumar, Raj, $d 1959- $e editor. $3 2192792
700 1 $a Ray, Nilanjan, $d 1984- $e editor. $3 2074160
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0143-5