東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Global marketing strategy = an execu...

Schlegelmilch, Bodo B.

FindBook

Google Book

Amazon

博客來

Global marketing strategy = an executive digest /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Global marketing strategy/ by Bodo B. Schlegelmilch.
其他題名:	an executive digest /
作者:	Schlegelmilch, Bodo B.
出版者:	Cham :Springer International Publishing : : 2016.,
面頁冊數:	xxvii, 249 p. :ill., digital ;24 cm.
內容註:	Marketing: A Global Discipline -- Assessing Global Market Opportunities -- Entering Global Markets -- Segmenting Targeting and Positioning in Global Markets -- Creating Global Product and Service Offerings -- Extracting Value from Global Operations -- Global Supply Chains and Distribution Networks -- Global Branding and Communication -- Organizational Design for Global Marketing Strategy -- Global Marketing Ethics and CSR -- The Future of Global Marketing Strategy.
Contained By:	Springer eBooks
標題:	Export marketing - Management. -
電子資源:	http://dx.doi.org/10.1007/978-3-319-26279-6
ISBN:	9783319262796

Global marketing strategy = an executive digest /
Schlegelmilch, Bodo B.

Global marketing strategyan executive digest /[electronic resource] :by Bodo B. Schlegelmilch. - Cham :Springer International Publishing :2016. - xxvii, 249 p. :ill., digital ;24 cm. - Management for professionals,2192-8096. - Management for professionals..

Marketing: A Global Discipline -- Assessing Global Market Opportunities -- Entering Global Markets -- Segmenting Targeting and Positioning in Global Markets -- Creating Global Product and Service Offerings -- Extracting Value from Global Operations -- Global Supply Chains and Distribution Networks -- Global Branding and Communication -- Organizational Design for Global Marketing Strategy -- Global Marketing Ethics and CSR -- The Future of Global Marketing Strategy.

This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures, managing the relationship between national subsidiaries, regional headquarters and global headquarters, as well as corporate social responsibility challenges, and pertinent future trends that are likely to affect global business.

ISBN: 9783319262796

Standard No.: 10.1007/978-3-319-26279-6doiSubjects--Topical Terms:

647445
Export marketing
--Management.

LC Class. No.: HF1416 / .S35 2016

Dewey Class. No.: 658.848

Global marketing strategy = an executive digest /
LDR:02445nmm m2200337 m 4500 001 2032422
003 DE-He213
005 20160909134451.0
006 m d
007 cr nn 008maaau
008 161011s2016 gw s 0 eng d
020 $a 9783319262796 $q (electronic bk.)
020 $a 9783319262772 $q (paper)
024 7 $a 10.1007/978-3-319-26279-6 $2 doi
035 $a 978-3-319-26279-6
040 $a GP $c GP
041 0 $a eng
050 4 $a HF1416 $b .S35 2016
072 7 $a KJS $2 bicssc
072 7 $a KJSM $2 bicssc
072 7 $a BUS043000 $2 bisacsh
082 0 4 $a 658.848 $2 23
090 $a HF1416 $b .S339 2016
100 1 $a Schlegelmilch, Bodo B. $3 1245871
245 1 0 $a Global marketing strategy $h [electronic resource] : $b an executive digest / $c by Bodo B. Schlegelmilch.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2016.
300 $a xxvii, 249 p. : $b ill., digital ; $c 24 cm.
490 1 $a Management for professionals, $x 2192-8096
505 0 $a Marketing: A Global Discipline -- Assessing Global Market Opportunities -- Entering Global Markets -- Segmenting Targeting and Positioning in Global Markets -- Creating Global Product and Service Offerings -- Extracting Value from Global Operations -- Global Supply Chains and Distribution Networks -- Global Branding and Communication -- Organizational Design for Global Marketing Strategy -- Global Marketing Ethics and CSR -- The Future of Global Marketing Strategy.
520 $a This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures, managing the relationship between national subsidiaries, regional headquarters and global headquarters, as well as corporate social responsibility challenges, and pertinent future trends that are likely to affect global business.
650 0 $a Export marketing $x Management. $3 647445
650 1 4 $a Business and Management. $2 eflch $3 1485455
650 2 4 $a Marketing. $3 536353
650 2 4 $a Emerging Markets/Globalization. $3 1565823
650 2 4 $a Business Strategy/Leadership. $3 1565354
710 2 $a SpringerLink (Online service)； $3 2186428
773 0 $t Springer eBooks
830 0 $a Management for professionals. $3 1565822
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-26279-6
950 $a Business and Management (Springer-41169)