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Green marketing = a case study of th...

Kirgiz, Ayca Can.

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Green marketing = a case study of the sub-industry in Turkey /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Green marketing/ by Ayca Can Kirgiz.
其他題名:	a case study of the sub-industry in Turkey /
作者:	Kirgiz, Ayca Can.
出版者:	London :Palgrave Macmillan UK : : 2016.,
面頁冊數:	xvii, 153 p. :ill., digital ;23 cm.
Contained By:	Springer eBooks
標題:	Green marketing - Case studies. - Turkey -
電子資源:	http://dx.doi.org/10.1057/9781137535894
ISBN:	9781137535894$q(electronic bk.)

Green marketing = a case study of the sub-industry in Turkey /
Kirgiz, Ayca Can.

Green marketinga case study of the sub-industry in Turkey /[electronic resource] :by Ayca Can Kirgiz. - London :Palgrave Macmillan UK :2016. - xvii, 153 p. :ill., digital ;23 cm.

Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.

ISBN: 9781137535894$q(electronic bk.)

Standard No.: 10.1057/9781137535894doiSubjects--Topical Terms:

2182255
Green marketing
--Turkey--Case studies.

LC Class. No.: HF5413 / .K57 2016

Dewey Class. No.: 658.802

Green marketing = a case study of the sub-industry in Turkey /
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