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Let's get engaged! Crossing the thre...

Obal, Michael W.

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Let's get engaged! Crossing the threshold of marketing's engagement era = proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Let's get engaged! Crossing the threshold of marketing's engagement era/ edited by Michael W. Obal, Nina Krey, Christian Bushardt.
Reminder of title:	proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference /
other author:	Obal, Michael W.
Published:	Cham :Springer International Publishing : : 2016.,
Description:	xxv, 896 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Marketing -
Online resource:	http://dx.doi.org/10.1007/978-3-319-11815-4
ISBN:	9783319118154$q(electronic bk.)

Let's get engaged! Crossing the threshold of marketing's engagement era = proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference /
Let's get engaged! Crossing the threshold of marketing's engagement eraproceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference /[electronic resource] :edited by Michael W. Obal, Nina Krey, Christian Bushardt. - Cham :Springer International Publishing :2016. - xxv, 896 p. :ill., digital ;24 cm. - Developments in marketing science,2363-6165. - Developments in marketing science..

ISBN: 9783319118154$q(electronic bk.)

Standard No.: 10.1007/978-3-319-11815-4doiSubjects--Topical Terms:

664234
Marketing

LC Class. No.: HF5411

Dewey Class. No.: 658.8

Let's get engaged! Crossing the threshold of marketing's engagement era = proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference /
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245 1 0 $a Let's get engaged! Crossing the threshold of marketing's engagement era $h [electronic resource] : $b proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference / $c edited by Michael W. Obal, Nina Krey, Christian Bushardt.
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