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The reputable firm = how digitalizat...

Aula, Pekka.

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The reputable firm = how digitalization of communication is revolutionizing reputation management /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The reputable firm/ by Pekka Aula, Jouni Heinonen.
Reminder of title:	how digitalization of communication is revolutionizing reputation management /
Author:	Aula, Pekka.
other author:	Heinonen, Jouni.
Published:	Cham :Springer International Publishing : : 2016.,
Description:	xii, 214 p. :ill., digital ;24 cm.
[NT 15003449]:	Reputation -- Digital Revolution of Communication -- Towards an Accountable Firm -- The Power of Corporate Purpose -- Extended Culture -- Stakeholders Revised -- Risk of Risks -- Evidence-Based Reputation Management -- The Reputable Firm.
Contained By:	Springer eBooks
Subject:	Corporate image - Management. -
Online resource:	http://dx.doi.org/10.1007/978-3-319-22008-6
ISBN:	9783319220086$q(electronic bk.)

The reputable firm = how digitalization of communication is revolutionizing reputation management /
Aula, Pekka.

The reputable firmhow digitalization of communication is revolutionizing reputation management /[electronic resource] :by Pekka Aula, Jouni Heinonen. - Cham :Springer International Publishing :2016. - xii, 214 p. :ill., digital ;24 cm. - Management for professionals,2192-8096. - Management for professionals..

Reputation -- Digital Revolution of Communication -- Towards an Accountable Firm -- The Power of Corporate Purpose -- Extended Culture -- Stakeholders Revised -- Risk of Risks -- Evidence-Based Reputation Management -- The Reputable Firm.

This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution, and clearly demonstrate how a good reputation can be a company's permit to do business, its raison d'etre, and a guarantor of trust.

ISBN: 9783319220086$q(electronic bk.)

Standard No.: 10.1007/978-3-319-22008-6doiSubjects--Topical Terms:

1275732
Corporate image
--Management.

LC Class. No.: HD59.2 / .A953 2016

Dewey Class. No.: 659.2

The reputable firm = how digitalization of communication is revolutionizing reputation management /
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020 $a 9783319220079$q(paper)
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100 1 $a Aula, Pekka. $3 2179352
245 1 4 $a The reputable firm $h [electronic resource] : $b how digitalization of communication is revolutionizing reputation management / $c by Pekka Aula, Jouni Heinonen.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2016.
300 $a xii, 214 p. : $b ill., digital ; $c 24 cm.
490 1 $a Management for professionals, $x 2192-8096
505 0 $a Reputation -- Digital Revolution of Communication -- Towards an Accountable Firm -- The Power of Corporate Purpose -- Extended Culture -- Stakeholders Revised -- Risk of Risks -- Evidence-Based Reputation Management -- The Reputable Firm.
520 $a This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution, and clearly demonstrate how a good reputation can be a company's permit to do business, its raison d'etre, and a guarantor of trust.
650 0 $a Corporate image $x Management. $3 1275732
650 0 $a Communication in management. $3 554152
650 0 $a Digital communications. $3 595692
650 1 4 $a Business and Management. $2 eflch $3 1485455
650 2 4 $a Business Strategy/Leadership. $3 1565354
650 2 4 $a Communication Studies. $3 1566065
650 2 4 $a Media Management. $3 895748
700 1 $a Heinonen, Jouni. $3 2179353
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
830 0 $a Management for professionals. $3 1565822
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-22008-6
950 $a Business and Management (Springer-41169)