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Management of innovation and product...
~
Montagna, Francesca.
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Management of innovation and product development = integrating business and technological perspectives /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Management of innovation and product development/ by Marco Cantamessa, Francesca Montagna.
Reminder of title:
integrating business and technological perspectives /
Author:
Cantamessa, Marco.
other author:
Montagna, Francesca.
Published:
London :Springer London : : 2016.,
Description:
xvi, 377 p. :ill., digital ;24 cm.
[NT 15003449]:
1. Innovation in business and society -- 2. Technological knowledge and organizational learning -- 3. The many types of innovation -- 4. The dynamics of innovation -- 5. Fundamentals of technology forecasting -- 6. The many approaches to innovation strategy -- 7. Business model innovation -- 8. Innovation strategy as the management of competencies -- 9. Innovation strategy as project portfolio management -- 10. Organizing product development activities -- 11. The product development process -- 12. Project management for product development -- 13. From market research to product positioning -- 14. Specifying the product -- 15. Designing the product -- 16. Design and redesign of product architecture.
Contained By:
Springer eBooks
Subject:
New products. -
Online resource:
http://dx.doi.org/10.1007/978-1-4471-6723-5
ISBN:
9781447167235$q(electronic bk.)
Management of innovation and product development = integrating business and technological perspectives /
Cantamessa, Marco.
Management of innovation and product development
integrating business and technological perspectives /[electronic resource] :by Marco Cantamessa, Francesca Montagna. - London :Springer London :2016. - xvi, 377 p. :ill., digital ;24 cm.
1. Innovation in business and society -- 2. Technological knowledge and organizational learning -- 3. The many types of innovation -- 4. The dynamics of innovation -- 5. Fundamentals of technology forecasting -- 6. The many approaches to innovation strategy -- 7. Business model innovation -- 8. Innovation strategy as the management of competencies -- 9. Innovation strategy as project portfolio management -- 10. Organizing product development activities -- 11. The product development process -- 12. Project management for product development -- 13. From market research to product positioning -- 14. Specifying the product -- 15. Designing the product -- 16. Design and redesign of product architecture.
Presenting an integrated and holistic perspective on innovation management, and product design and development, this monograph offers a unique and original understanding of how these two perspectives are interconnected. This book explores these themes in a scientifically rigorous manner, associating academic findings with examples from business. It provides readers with the conceptual and decision-making tools required to understand and manage the process of innovation at different levels, from the analysis of industry-wide phenomena to the formulation of a strategy, and from the planning of operations to the management of technical choices. Chapters cover innovation as an economic and social phenomenon, the formulation of innovation strategy, the management of product development processes and projects, and the technical design of products and services. Offering an invaluable resource to postgraduate students in economics, business and engineering, this book is also intended for managers and entrepreneurs.
ISBN: 9781447167235$q(electronic bk.)
Standard No.: 10.1007/978-1-4471-6723-5doiSubjects--Topical Terms:
517687
New products.
LC Class. No.: HF5415.153 / .C36 2016
Dewey Class. No.: 658.575
Management of innovation and product development = integrating business and technological perspectives /
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1. Innovation in business and society -- 2. Technological knowledge and organizational learning -- 3. The many types of innovation -- 4. The dynamics of innovation -- 5. Fundamentals of technology forecasting -- 6. The many approaches to innovation strategy -- 7. Business model innovation -- 8. Innovation strategy as the management of competencies -- 9. Innovation strategy as project portfolio management -- 10. Organizing product development activities -- 11. The product development process -- 12. Project management for product development -- 13. From market research to product positioning -- 14. Specifying the product -- 15. Designing the product -- 16. Design and redesign of product architecture.
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Presenting an integrated and holistic perspective on innovation management, and product design and development, this monograph offers a unique and original understanding of how these two perspectives are interconnected. This book explores these themes in a scientifically rigorous manner, associating academic findings with examples from business. It provides readers with the conceptual and decision-making tools required to understand and manage the process of innovation at different levels, from the analysis of industry-wide phenomena to the formulation of a strategy, and from the planning of operations to the management of technical choices. Chapters cover innovation as an economic and social phenomenon, the formulation of innovation strategy, the management of product development processes and projects, and the technical design of products and services. Offering an invaluable resource to postgraduate students in economics, business and engineering, this book is also intended for managers and entrepreneurs.
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based on 0 review(s)
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W9275856
電子資源
11.線上閱覽_V
電子書
EB HF5415.153 .C229 2016
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