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Services marketing : = people, techn...
~
Lovelock, Christopher H.
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Services marketing : = people, technology, strategy /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Services marketing :/ Christopher Lovelock, Jochen Wirtz.
Reminder of title:
people, technology, strategy /
Author:
Lovelock, Christopher H.
other author:
Wirtz, Jochen.
Published:
Boston :Pearson, : c2011.,
Description:
648 p. :ill., maps ;28 cm.
Subject:
Marketing - Management. -
ISBN:
9780136118749
Services marketing : = people, technology, strategy /
Lovelock, Christopher H.
Services marketing :
people, technology, strategy /Christopher Lovelock, Jochen Wirtz. - 7th ed., global ed. - Boston :Pearson,c2011. - 648 p. :ill., maps ;28 cm.
Includes bibliographical references and indexes.
This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.
ISBN: 9780136118749Subjects--Topical Terms:
559161
Marketing
--Management.
LC Class. No.: HF5415.13 / .L5883 2011
Dewey Class. No.: 658.8 / L944b-7
Services marketing : = people, technology, strategy /
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Services marketing :
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people, technology, strategy /
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Christopher Lovelock, Jochen Wirtz.
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7th ed., global ed.
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Boston :
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Pearson,
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c2011.
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648 p. :
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ill., maps ;
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28 cm.
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Includes bibliographical references and indexes.
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This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.
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559161
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Marketing.
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Marketing.
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Customer services
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Wirtz, Jochen.
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927202
based on 0 review(s)
Location:
ALL
六樓西文書區HC-Z(6F Western Language Books)
Year:
Volume Number:
Items
1 records • Pages 1 •
1
Inventory Number
Location Name
Item Class
Material type
Call number
Usage Class
Loan Status
No. of reservations
Opac note
Attachments
GW0019259
六樓西文書區HC-Z(6F Western Language Books)
01.外借(書)_YB
一般圖書
HF5415.122 L68 2011
一般使用(Normal)
Borrow / Due date: 2026/03/15 23:59:59
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1 records • Pages 1 •
1
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