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Services marketing : = people, techn...
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Lovelock, Christopher H.
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Services marketing : = people, technology, strategy /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Services marketing :/ Christopher Lovelock, Jochen Wirtz.
其他題名:
people, technology, strategy /
作者:
Lovelock, Christopher H.
其他作者:
Wirtz, Jochen.
出版者:
Boston :Pearson, : c2011.,
面頁冊數:
648 p. :ill., maps ;28 cm.
標題:
Marketing - Management. -
ISBN:
9780136118749
Services marketing : = people, technology, strategy /
Lovelock, Christopher H.
Services marketing :
people, technology, strategy /Christopher Lovelock, Jochen Wirtz. - 7th ed., global ed. - Boston :Pearson,c2011. - 648 p. :ill., maps ;28 cm.
Includes bibliographical references and indexes.
This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.
ISBN: 9780136118749Subjects--Topical Terms:
559161
Marketing
--Management.
LC Class. No.: HF5415.13 / .L5883 2011
Dewey Class. No.: 658.8 / L944b-7
Services marketing : = people, technology, strategy /
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