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International marketing strategy : =...

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Doole, Isobel.

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International marketing strategy : = analysis, development and implementation /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	International marketing strategy :/ Isobel Doole, Robin Lowe.
其他題名:	analysis, development and implementation /
作者:	Doole, Isobel.
其他作者:	Lowe, Robin,
出版者:	London :Cengage Learning, : c2008.,
面頁冊數:	xxiv, 462 p. :col. ill., maps ;28 cm.
附註:	Previous ed.: 2004.
標題:	Export marketing - Management. -
ISBN:	9781844807635

International marketing strategy : = analysis, development and implementation /
Doole, Isobel.

International marketing strategy :analysis, development and implementation /Isobel Doole, Robin Lowe. - 5th ed. - London :Cengage Learning,c2008. - xxiv, 462 p. :col. ill., maps ;28 cm.

Previous ed.: 2004.

Includes bibliographical references and index.

ISBN: 9781844807635Subjects--Topical Terms:

647445
Export marketing
--Management.

LC Class. No.: HF1416 / .D691 2008

Dewey Class. No.: 658.84

International marketing strategy : = analysis, development and implementation /
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008 160902s2008 enkab b 001 0 eng
020 $a 9781844807635 $q (pbk.)
020 $a 1844807630 $q (pbk.)
040 $a UKM $b eng
050 # 4 $a HF1416 $b .D691 2008
082 0 4 $a 658.84 $2 22
100 1 $a Doole, Isobel. $3 694273
245 1 0 $a International marketing strategy : $b analysis, development and implementation / $c Isobel Doole, Robin Lowe.
250 $a 5th ed.
260 # $a London : $b Cengage Learning, $c c2008.
300 $a xxiv, 462 p. : $b col. ill., maps ; $c 28 cm.
500 $a Previous ed.: 2004.
504 $a Includes bibliographical references and index.
650 # 0 $a Export marketing $x Management. $3 647445
650 # 0 $a Export marketing $x Management $v Case studies. $3 2178655
700 1 # $a Lowe, Robin, $d 1945- $3 694274

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