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Marketing and consumer behavior : = ...

Information Resources Management Association.

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Marketing and consumer behavior : = concepts, methodologies, tools, and applications /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing and consumer behavior :/ Information Resources Management Association.
Reminder of title:	concepts, methodologies, tools, and applications /
Published:	Hershey, PA :Business Science Reference, : c2015.,
Description:	4 v. (xxxviii, 2214 p.) :ill. ;30 cm.
Notes:	"Premier reference source"--Cover.
Subject:	Consumer behavior. -
ISBN:	9781466673571

Marketing and consumer behavior : = concepts, methodologies, tools, and applications /
Marketing and consumer behavior :concepts, methodologies, tools, and applications /Information Resources Management Association. - Hershey, PA :Business Science Reference,c2015. - 4 v. (xxxviii, 2214 p.) :ill. ;30 cm.

"Premier reference source"--Cover.

Includes bibliographical references and index.

ISBN: 9781466673571US2395.00

LCCN: 2014040000Subjects--Topical Terms:

535816
Consumer behavior.

LC Class. No.: HF5415.32 / .M367 2015

Dewey Class. No.: 658.8/342

Marketing and consumer behavior : = concepts, methodologies, tools, and applications /
LDR:00765cam a2200205 a 4500 001 2014165
005 20160920105836.0
008 160926s2015 paua b 001 0 eng
010 $a 2014040000
020 $a 9781466673571 $q (set) : $c US2395.00
020 $a 9781466673588 $q (ebk.)
020 $a 9781466673601 $q (print & perpetual access)
040 $a DLC $b eng $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415.32 $b .M367 2015
082 0 0 $a 658.8/342 $2 23
245 0 0 $a Marketing and consumer behavior : $b concepts, methodologies, tools, and applications / $c Information Resources Management Association.
260 $a Hershey, PA : $b Business Science Reference, $c c2015.
300 $a 4 v. (xxxviii, 2214 p.) : $b ill. ; $c 30 cm.
500 $a "Premier reference source"--Cover.
504 $a Includes bibliographical references and index.
650 0 $a Consumer behavior. $3 535816
650 0 $a Marketing. $3 536353
710 2 $a Information Resources Management Association. $3 958899