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Marketing and consumer behavior : = ...

Information Resources Management Association.

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Marketing and consumer behavior : = concepts, methodologies, tools, and applications /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing and consumer behavior :/ Information Resources Management Association.
其他題名:	concepts, methodologies, tools, and applications /
出版者:	Hershey, PA :Business Science Reference, : c2015.,
面頁冊數:	4 v. (xxxviii, 2214 p.) :ill. ;30 cm.
附註:	"Premier reference source"--Cover.
標題:	Consumer behavior. -
ISBN:	9781466673571

Marketing and consumer behavior : = concepts, methodologies, tools, and applications /
Marketing and consumer behavior :concepts, methodologies, tools, and applications /Information Resources Management Association. - Hershey, PA :Business Science Reference,c2015. - 4 v. (xxxviii, 2214 p.) :ill. ;30 cm.

"Premier reference source"--Cover.

Includes bibliographical references and index.

ISBN: 9781466673571US2395.00

LCCN: 2014040000Subjects--Topical Terms:

535816
Consumer behavior.

LC Class. No.: HF5415.32 / .M367 2015

Dewey Class. No.: 658.8/342

Marketing and consumer behavior : = concepts, methodologies, tools, and applications /
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020 $a 9781466673601 $q (print & perpetual access)
040 $a DLC $b eng $c DLC $d DLC
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245 0 0 $a Marketing and consumer behavior : $b concepts, methodologies, tools, and applications / $c Information Resources Management Association.
260 $a Hershey, PA : $b Business Science Reference, $c c2015.
300 $a 4 v. (xxxviii, 2214 p.) : $b ill. ; $c 30 cm.
500 $a "Premier reference source"--Cover.
504 $a Includes bibliographical references and index.
650 0 $a Consumer behavior. $3 535816
650 0 $a Marketing. $3 536353
710 2 $a Information Resources Management Association. $3 958899