東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

The 1980's = a decade of marketing c...

Academy of Marketing Science., Annual Conference (1981 :)

Linked to FindBook

Google Book

Amazon

博客來

The 1980's = a decade of marketing challenges : proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The 1980's/ edited by Venkatakrishna V. Bellur.
Reminder of title:	a decade of marketing challenges : proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference /
other author:	Bellur, Venkatakrishna V.
Corporate Body:	Academy of Marketing Science.
Published:	Cham :Springer International Publishing : : 2015.,
Description:	xviii, 345 p. :ill., digital ;24 cm.
[NT 15003449]:	Preface -- Foreword -- Channels of Distribution -- Consumer Behavior -- Industrial Marketing -- International Marketing -- Marketing Education -- Marketing Management -- Marketing Research -- Non-Profit and Health Services Marketing -- Promotions -- Public Policy -- Quantitative Marketing -- Research in Progress -- Miscellaneous.
Contained By:	Springer eBooks
Subject:	Marketing - Congresses. - United States -
Online resource:	http://dx.doi.org/10.1007/978-3-319-16976-7
ISBN:	9783319169767 (electronic bk.)

The 1980's = a decade of marketing challenges : proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference /
Academy of Marketing Science.Annual ConferenceMiami Beach, Florida)1981 :

The 1980'sa decade of marketing challenges : proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference /[electronic resource] :edited by Venkatakrishna V. Bellur. - Cham :Springer International Publishing :2015. - xviii, 345 p. :ill., digital ;24 cm. - Developments in marketing science,2363-6165. - Developments in marketing science: proceedings of the academy of marketing science..

Preface -- Foreword -- Channels of Distribution -- Consumer Behavior -- Industrial Marketing -- International Marketing -- Marketing Education -- Marketing Management -- Marketing Research -- Non-Profit and Health Services Marketing -- Promotions -- Public Policy -- Quantitative Marketing -- Research in Progress -- Miscellaneous.

This volume includes the full proceedings from the 1981 Academy of Marketing Science(AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980's: A Decade of Marketing Challenges. It provides a variety of quality research in the fi elds of marketing theory and practice in areas such as consumer behavior, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy off ers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes refl ecting the evolution of the fi eld. Volumes deliver cutting-edge research and insights, complimenting the Academy's fl agship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

ISBN: 9783319169767 (electronic bk.)

Standard No.: 10.1007/978-3-319-16976-7doiSubjects--Topical Terms:

2131620
Marketing
--United States--Congresses.

LC Class. No.: HF5415.1

Dewey Class. No.: 658.800973

The 1980's = a decade of marketing challenges : proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference /
LDR:02695nmm m2200337 m 4500 001 2001497
003 DE-He213
005 20151105154342.0
006 m d
007 cr nn 008maaau
008 151215s2015 gw s 0 eng d
020 $a 9783319169767 (electronic bk.)
020 $a 9783319169750 (paper)
024 7 $a 10.1007/978-3-319-16976-7 $2 doi
035 $a 978-3-319-16976-7
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.1
072 7 $a KJS $2 bicssc
072 7 $a KJSM $2 bicssc
072 7 $a BUS043000 $2 bisacsh
082 0 4 $a 658.800973 $2 23
090 $a HF5415.1 $b .A168 1981
110 2 $a Academy of Marketing Science. $b Annual Conference $n (5th : $d 1981 : $c Miami Beach, Florida) $3 2145218
245 1 4 $a The 1980's $h [electronic resource] : $b a decade of marketing challenges : proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference / $c edited by Venkatakrishna V. Bellur.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2015.
300 $a xviii, 345 p. : $b ill., digital ; $c 24 cm.
490 1 $a Developments in marketing science, $x 2363-6165
505 0 $a Preface -- Foreword -- Channels of Distribution -- Consumer Behavior -- Industrial Marketing -- International Marketing -- Marketing Education -- Marketing Management -- Marketing Research -- Non-Profit and Health Services Marketing -- Promotions -- Public Policy -- Quantitative Marketing -- Research in Progress -- Miscellaneous.
520 $a This volume includes the full proceedings from the 1981 Academy of Marketing Science(AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980's: A Decade of Marketing Challenges. It provides a variety of quality research in the fi elds of marketing theory and practice in areas such as consumer behavior, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy off ers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes refl ecting the evolution of the fi eld. Volumes deliver cutting-edge research and insights, complimenting the Academy's fl agship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
650 0 $a Marketing $z United States $v Congresses. $3 2131620
650 1 4 $a Economics/Management Science. $3 890844
650 2 4 $a Marketing. $3 536353
650 2 4 $a Business Strategy/Leadership. $3 1565354
650 2 4 $a Sales/Distribution/Call Center/Customer Service. $3 1620159
700 1 $a Bellur, Venkatakrishna V. $3 2130948
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
830 0 $a Developments in marketing science: proceedings of the academy of marketing science. $3 2133842
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-16976-7
950 $a Business and Economics (Springer-11643)