| Record Type: |
Electronic resources
: Monograph/item
|
| Title/Author: |
Sustainable marketing of cultural and heritage tourism/ Deepak [i.e. Deepack] Chhabra. |
| Author: |
Chhabra, Deepack, |
| Published: |
Milton Park, Abingdon, Oxon ;Routledge, : 2010., |
| Description: |
xii, 238 p. :ill. |
| [NT 15003449]: |
1. Marketing of heritage tourism -- 2. Setting a sustainability stage for heritage tourism -- 3. Strategic sustainable heritage tourism marketing model -- 4. Museums -- 5. Historic house museums -- 6. Heritage hotels and resorts -- 7. Heritage festivals -- 8. Heritage tourism merchandise -- 9. Future of sustainable marketing : contemplation and challenges. |
| Subject: |
Heritage tourism. - |
| Online resource: |
http://www.tandfebooks.com/isbn/9780203855416 |
| ISBN: |
9780203855416 (e-book : PDF) |