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Marketing management in Asia

Paliwoda, Stanley J.

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Marketing management in Asia

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing management in Asia/ edited by Stan Paliwoda, Tim Andrews, and Junsong Chen.
其他作者:	Paliwoda, Stanley J.
出版者:	New York :Routledge, : 2013.,
面頁冊數:	viii, 189 p. :ill.
內容註:	1. China : distribution in China / Jintao Wu and Junsong Chen -- 2. China : consumer behaviour in China / Guoqing Guo -- 3. China : celebrity endorsement within the Chinese beauty industry : views from Beijing's female consumers / Mark Mcpherson and Xiang Li -- 4. China and the milk powder contamination scandal / Paul Custance and Jiang Dongni -- 5. India : culture and consumer behaviour influences on sales promotion practices in India / Madhumita Banerjee, Paurav Shukla and Phani Tej Adidam -- 6. Japan : marketing management issues in Japan / Stephanie Slater -- 7. Taiwan : consumers' reactions to Tesco's market entry in Taiwan : a comparison with the UK experience / Ching-wei Ho and John Temperley -- 8. Thailand : relationship marketing in Thailand : a case of the real estate industry / Ruth Banomyong and Nucharee Supatn -- 9. Thailand : marketing for life in the economic recession time : the case of Thailand / Orose Leelakulthanit -- 10. Turkey, the EU and the third wave of MNCs / Nukhet Vardar -- 11. Vietnam : marketing in Vietnam : culture and quality considerations / Kieran Tierney.
標題:	Marketing - Management. -
電子資源:	http://www.tandfebooks.com/isbn/9780203117484
ISBN:	9780203117484 (e-book : PDF)

Marketing management in Asia
Marketing management in Asia[electronic resource] /edited by Stan Paliwoda, Tim Andrews, and Junsong Chen. - 1st ed. - New York :Routledge,2013. - viii, 189 p. :ill. - Routledge studies in international business and the world economy ;55. - Routledge studies in international business and the world economy ;44..

Includes bibliographical references and index.

1. China : distribution in China / Jintao Wu and Junsong Chen -- 2. China : consumer behaviour in China / Guoqing Guo -- 3. China : celebrity endorsement within the Chinese beauty industry : views from Beijing's female consumers / Mark Mcpherson and Xiang Li -- 4. China and the milk powder contamination scandal / Paul Custance and Jiang Dongni -- 5. India : culture and consumer behaviour influences on sales promotion practices in India / Madhumita Banerjee, Paurav Shukla and Phani Tej Adidam -- 6. Japan : marketing management issues in Japan / Stephanie Slater -- 7. Taiwan : consumers' reactions to Tesco's market entry in Taiwan : a comparison with the UK experience / Ching-wei Ho and John Temperley -- 8. Thailand : relationship marketing in Thailand : a case of the real estate industry / Ruth Banomyong and Nucharee Supatn -- 9. Thailand : marketing for life in the economic recession time : the case of Thailand / Orose Leelakulthanit -- 10. Turkey, the EU and the third wave of MNCs / Nukhet Vardar -- 11. Vietnam : marketing in Vietnam : culture and quality considerations / Kieran Tierney.

Mode of access: World Wide Web.

ISBN: 9780203117484 (e-book : PDF)Subjects--Topical Terms:

559161
Marketing
--Management.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.13 / .M3527 2013

Dewey Class. No.: 658.80095 / M345

Marketing management in Asia
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505 0 $a 1. China : distribution in China / Jintao Wu and Junsong Chen -- 2. China : consumer behaviour in China / Guoqing Guo -- 3. China : celebrity endorsement within the Chinese beauty industry : views from Beijing's female consumers / Mark Mcpherson and Xiang Li -- 4. China and the milk powder contamination scandal / Paul Custance and Jiang Dongni -- 5. India : culture and consumer behaviour influences on sales promotion practices in India / Madhumita Banerjee, Paurav Shukla and Phani Tej Adidam -- 6. Japan : marketing management issues in Japan / Stephanie Slater -- 7. Taiwan : consumers' reactions to Tesco's market entry in Taiwan : a comparison with the UK experience / Ching-wei Ho and John Temperley -- 8. Thailand : relationship marketing in Thailand : a case of the real estate industry / Ruth Banomyong and Nucharee Supatn -- 9. Thailand : marketing for life in the economic recession time : the case of Thailand / Orose Leelakulthanit -- 10. Turkey, the EU and the third wave of MNCs / Nukhet Vardar -- 11. Vietnam : marketing in Vietnam : culture and quality considerations / Kieran Tierney.
530 $a Also available in print edition.
538 $a Mode of access: World Wide Web.
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650 0 $a Marketing $z Asia $v Case studies. $3 2143514
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