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Managing and marketing tourist desti...

Kozak, M. (1968-)

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Managing and marketing tourist destinations = strategies to gain a competitive edge /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Managing and marketing tourist destinations/ by Metin Kozak and Seyhmus Baloglu.
其他題名:	strategies to gain a competitive edge /
作者:	Kozak, M.
其他作者:	Baloglu, Seyhmus.
出版者:	New York :Routledge, : 2011.,
面頁冊數:	xx, 242 p. :ill.
內容註:	pt. 1. Destination competitiveness -- pt. 2. Destination management -- pt. 3. Destination marketing.
標題:	Tourism - Management. -
電子資源:	http://www.tandfebooks.com/isbn/9780203842300
ISBN:	9780203842300 (e-book : PDF)

Managing and marketing tourist destinations = strategies to gain a competitive edge /
Kozak, M.1968-

Managing and marketing tourist destinationsstrategies to gain a competitive edge /[electronic resource] :by Metin Kozak and Seyhmus Baloglu. - New York :Routledge,2011. - xx, 242 p. :ill. - Routledge advances in tourism. - Routledge advances in tourism..

Includes bibliographical references (p. [219]-238) and index.

pt. 1. Destination competitiveness -- pt. 2. Destination management -- pt. 3. Destination marketing.

Mode of access: World Wide Web.

ISBN: 9780203842300 (e-book : PDF)Subjects--Topical Terms:

543068
Tourism
--Management.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: G155.A1 / K684 2011

Dewey Class. No.: 910.68 / K887

Managing and marketing tourist destinations = strategies to gain a competitive edge /
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