Innovations in services marketing an...
Goyal, Anita, (1972-)

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  • Innovations in services marketing and management : = strategies for emerging economies /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Innovations in services marketing and management :/ Anita Goyal, editor.
    其他題名: strategies for emerging economies /
    其他作者: Goyal, Anita,
    面頁冊數: PDFs (328 pages)
    內容註: Adding value to service brands through innovation: a framework for emerging economies / Gozem Guceri-Ucar, Stefan Koch -- MarketMaker: an innovative network-oriented services marketing strategy for emerging economies / Chyi-Lyi (Kathleen) Liang -- Innovation in medical tourism service marketing: a case of India / Anita Medhekar, Ho Yin Wong, John Hall -- Initiating an organizational change management process: achieving service quality in emerging economies / Anjan J. Sarma -- Market research through online custom panel: co-creation value and customer relationship / Renata Bendit Katarivas, Zilla Patricia Bendit, Benjamin Rosenthal -- Innovation in offer of services for manufacturing enterprises: new experiences based on emerging technologies / Sergio Ricardo Mazini, Edimilson Ricardo Azevedo Novaes -- Good treats: eating out not just for joy but also for well-being / Harish Sujan, Silvio Borrero, David Cranage -- Interaction strategy in co-creation: a case of bus transportation services and its consumer community in Indonesia / Eka Ardianto -- Medical tourism: a conceptual framework for an innovation in global healthcare provision / Anita Medhekar, Ho Yin Wong, John Hall -- Healthcare services delivery in India: special reference to mother and child health / Ajith Paninchukunnath -- Marketing of library and information products and services: using services marketing mix / Kavita Chaddha -- Managing public service innovation in emerging countries: experiences and lessons from China Railway / Fuxiang Wei, Shuqin Zhang -- The customer relationship management as an element of the acceleration of society evolution: the case of the emergence of hypermodernity in Madagascar / Lova Mirella Rakotomalala Ramandimbiarison -- Establishing the linkage between internal market orientation and service innovation / Gurjeet Kaur, Shruti Gupta -- Quality of work/life and service quality / Ritu Narang, Smita Singh -- Integrating psychological contract and service-related outcomes in emerging economies: a proposed conceptual framework / Smirti Kutaula, Vishal Talwar -- Hospitality innovations in the emerging experience economy: a case study of the Oberoi Resorts / Sonia Bharwani.
    標題: Service industries - Marketing. -
    電子資源: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4671-1
    ISBN: 9781466646728 (ebook)
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W9269319 電子資源 11.線上閱覽_V 電子書 EB HD9980.5 .I572 2014e 一般使用(Normal) 在架 0
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