Fundamentals of business-to-business...
Kleinaltenkamp, Michael.

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  • Fundamentals of business-to-business marketing = mastering business markets /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Fundamentals of business-to-business marketing/ edited by Michael Kleinaltenkamp ... [et al.].
    其他題名: mastering business markets /
    其他作者: Kleinaltenkamp, Michael.
    出版者: Cham :Springer International Publishing : : 2015.,
    面頁冊數: vii, 330 p. :ill., digital ;24 cm.
    內容註: The Market Process -- The Core Concept of Marketing Management -- Introduction to Business-to-Business Marketing -- Business Buying Behavior -- Procurement Policy -- Business Market Research.
    Contained By: Springer eBooks
    標題: Industrial marketing. -
    電子資源: http://dx.doi.org/10.1007/978-3-319-12463-6
    ISBN: 9783319124636 (electronic bk.)
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W9268444 電子資源 01.外借(書)_YB 電子書 EB HF5415.1263 .F981 2015 一般使用(Normal) 在架 0
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