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Fundamentals of business-to-business...

Kleinaltenkamp, Michael.

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Fundamentals of business-to-business marketing = mastering business markets /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Fundamentals of business-to-business marketing/ edited by Michael Kleinaltenkamp ... [et al.].
Reminder of title:	mastering business markets /
other author:	Kleinaltenkamp, Michael.
Published:	Cham :Springer International Publishing : : 2015.,
Description:	vii, 330 p. :ill., digital ;24 cm.
[NT 15003449]:	The Market Process -- The Core Concept of Marketing Management -- Introduction to Business-to-Business Marketing -- Business Buying Behavior -- Procurement Policy -- Business Market Research.
Contained By:	Springer eBooks
Subject:	Industrial marketing. -
Online resource:	http://dx.doi.org/10.1007/978-3-319-12463-6
ISBN:	9783319124636 (electronic bk.)

Fundamentals of business-to-business marketing = mastering business markets /
Fundamentals of business-to-business marketingmastering business markets /[electronic resource] :edited by Michael Kleinaltenkamp ... [et al.]. - Cham :Springer International Publishing :2015. - vii, 330 p. :ill., digital ;24 cm. - Springer texts in business and economics,2192-4333. - Springer texts in business and economics..

The Market Process -- The Core Concept of Marketing Management -- Introduction to Business-to-Business Marketing -- Business Buying Behavior -- Procurement Policy -- Business Market Research.

This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.

ISBN: 9783319124636 (electronic bk.)

Standard No.: 10.1007/978-3-319-12463-6doiSubjects--Topical Terms:

657817
Industrial marketing.

LC Class. No.: HF5415.1263

Dewey Class. No.: 658.804

Fundamentals of business-to-business marketing = mastering business markets /
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020 $a 9783319124629 (paper)
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245 0 0 $a Fundamentals of business-to-business marketing $h [electronic resource] : $b mastering business markets / $c edited by Michael Kleinaltenkamp ... [et al.].
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2015.
300 $a vii, 330 p. : $b ill., digital ; $c 24 cm.
490 1 $a Springer texts in business and economics, $x 2192-4333
505 0 $a The Market Process -- The Core Concept of Marketing Management -- Introduction to Business-to-Business Marketing -- Business Buying Behavior -- Procurement Policy -- Business Market Research.
520 $a This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.
650 0 $a Industrial marketing. $3 657817
650 1 4 $a Economics/Management Science. $3 890844
650 2 4 $a Marketing. $3 536353
650 2 4 $a Business Strategy/Leadership. $3 1565354
650 2 4 $a Emerging Markets/Globalization. $3 1565823
700 1 $a Kleinaltenkamp, Michael. $3 2132873
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
830 0 $a Springer texts in business and economics. $3 1565849
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-12463-6
950 $a Business and Economics (Springer-11643)