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Principles of marketing /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Principles of marketing // Philip Kotler, Gary Armstrong.
Author:	Kotler, Philip.
other author:	Armstrong, Gary
Published:	Upper Saddle River, N.J. ;Pearson Education, : ©2010.,
Description:	various pagings :ill (chiefly color) ;28 cm
Notes:	Previous edition: Upper Saddle River, N.J. : Pearson Prentice Hall, 2008.
Subject:	Marketing. -
ISBN:	9780137006694

Principles of marketing /
Kotler, Philip.

Principles of marketing /Philip Kotler, Gary Armstrong. - 13th ed., Global ed. - Upper Saddle River, N.J. ;Pearson Education,©2010. - various pagings :ill (chiefly color) ;28 cm

Previous edition: Upper Saddle River, N.J. : Pearson Prentice Hall, 2008.

Includes bibliographical references and index.

Marketing : creating and capturing customer value --

'Principles of Marketing' is organized around a customer-value and customer-relationship framework. Among the learning aids in the book are: concept previews; marketing stories; concept and key term reviews; discussions on applying concepts; exercises on using technology in marketing; and situations on ethics.

ISBN: 9780137006694Subjects--Topical Terms:

536353
Marketing.

LC Class. No.: HF5415 / K848p 2010

Dewey Class. No.: 658.8

Principles of marketing /
LDR:02265cam a2200229Ma 4500 001 1996918
003 OCoLC
005 20151108220525.0
008 151109s2010 njua b 001 0 eng d
020 $a 9780137006694 $q ((pbk.) : global ed.)
020 $a 0137006691 $q ((pbk. : global ed.)
040 $a ERL $b eng
050 # 4 $a HF5415 $b K848p 2010
082 0 4 $a 658.8 $2 22
100 1 $a Kotler, Philip. $3 520689
245 1 0 $a Principles of marketing / $c Philip Kotler, Gary Armstrong.
250 $a 13th ed., Global ed.
260 # $a Upper Saddle River, N.J. ; $a London : $b Pearson Education, $c ©2010.
300 $a various pagings : $b ill (chiefly color) ; $c 28 cm
500 $a Previous edition: Upper Saddle River, N.J. : Pearson Prentice Hall, 2008.
500 $a "The Global edition has been edited to include enhancements making it more relevant to students outside the United States."--Page 4 of cover.
504 $a Includes bibliographical references and index.
505 0 # $t Marketing : creating and capturing customer value -- $t Company and marketing strategy : partnering to build customer relationships -- $t Analyzing the marketing environment -- $t Managing marketing information to gain customer insights -- $t Consumer markets and consumer buyer behavior -- $t Business markets and business buyer behavior -- $t Customer-driven marketing strategy : creating value for target customers -- $t Products, services and brands : building customer value -- $t New-product development and product life-cycle strategies -- $t Pricing : understanding and capturing customer value -- $t Pricing strategies -- $t Marketing channels : delivering customer value -- $t Retailing and wholesaling -- $t Communicating customer value : integrated marketing communications strategy -- $t Advertising and public relations -- $t Personal selling and sales promotion -- $t Direct and online marketing : building direct customer relationships -- $t Creating competitive advantage -- $t Global marketplace -- $t Sustainable marketing : social responsibility and ethics.
520 8 $a 'Principles of Marketing' is organized around a customer-value and customer-relationship framework. Among the learning aids in the book are: concept previews; marketing stories; concept and key term reviews; discussions on applying concepts; exercises on using technology in marketing; and situations on ethics.
650 # 0 $a Marketing. $3 536353
700 1 # $a Armstrong, Gary $q (Gary M.) $3 2035515