東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Vertical cooperative advertising in ...

Aust, Gerhard.

Linked to FindBook

Google Book

Amazon

博客來

Vertical cooperative advertising in supply chain management = a game-theoretic analysis /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Vertical cooperative advertising in supply chain management/ by Gerhard Aust.
Reminder of title:	a game-theoretic analysis /
Author:	Aust, Gerhard.
Published:	Cham :Springer International Publishing : : 2015.,
Description:	xxii, 149 p. :ill., digital ;24 cm.
[NT 15003449]:	Introduction -- Fundamentals -- Cooperative advertising models in supply chain management -- Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain -- Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer -- A manufacturer-retailer supply chain with fuzzy customer demand -- Resume.
Contained By:	Springer eBooks
Subject:	Business logistics. -
Online resource:	http://dx.doi.org/10.1007/978-3-319-11626-6
ISBN:	9783319116266 (electronic bk.)

Vertical cooperative advertising in supply chain management = a game-theoretic analysis /
Aust, Gerhard.

Vertical cooperative advertising in supply chain managementa game-theoretic analysis /[electronic resource] :by Gerhard Aust. - Cham :Springer International Publishing :2015. - xxii, 149 p. :ill., digital ;24 cm. - Contributions to management science,1431-1941. - Contributions to management science..

Introduction -- Fundamentals -- Cooperative advertising models in supply chain management -- Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain -- Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer -- A manufacturer-retailer supply chain with fuzzy customer demand -- Resume.

In this book methods from Operations Research and Game Theory are used to determine companies profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both inter-echelon and intra-echelon dependencies between the companies decisions. Additionally, an approach based on fuzzy set theory is presented in order to compensate for incomplete or missing data on market characteristics. Vertical cooperative advertising is an essential element of partnerships between manufacturers and retailers, allowing manufacturers to financially support their retailers advertising efforts so as to increase sales for the entire supply chain. Given that such programs not only make up a considerable part of many companies advertising budgets, but are also a controversial subject in many business relations, their correct design is of particular importance.

ISBN: 9783319116266 (electronic bk.)

Standard No.: 10.1007/978-3-319-11626-6doiSubjects--Topical Terms:

648045
Business logistics.

LC Class. No.: HD38.5

Dewey Class. No.: 658.7

Vertical cooperative advertising in supply chain management = a game-theoretic analysis /
LDR:02426nmm a2200337 a 4500 001 1994447
003 DE-He213
005 20150730111444.0
006 m d
007 cr nn 008maaau
008 151019s2015 gw s 0 eng d
020 $a 9783319116266 (electronic bk.)
020 $a 9783319116259 (paper)
024 7 $a 10.1007/978-3-319-11626-6 $2 doi
035 $a 978-3-319-11626-6
040 $a GP $c GP
041 0 $a eng
050 4 $a HD38.5
072 7 $a KJMV5 $2 bicssc
072 7 $a KJMV8 $2 bicssc
072 7 $a BUS087000 $2 bisacsh
082 0 4 $a 658.7 $2 23
090 $a HD38.5 $b .A932 2015
100 1 $a Aust, Gerhard. $3 2133280
245 1 0 $a Vertical cooperative advertising in supply chain management $h [electronic resource] : $b a game-theoretic analysis / $c by Gerhard Aust.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2015.
300 $a xxii, 149 p. : $b ill., digital ; $c 24 cm.
490 1 $a Contributions to management science, $x 1431-1941
505 0 $a Introduction -- Fundamentals -- Cooperative advertising models in supply chain management -- Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain -- Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer -- A manufacturer-retailer supply chain with fuzzy customer demand -- Resume.
520 $a In this book methods from Operations Research and Game Theory are used to determine companies profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both inter-echelon and intra-echelon dependencies between the companies decisions. Additionally, an approach based on fuzzy set theory is presented in order to compensate for incomplete or missing data on market characteristics. Vertical cooperative advertising is an essential element of partnerships between manufacturers and retailers, allowing manufacturers to financially support their retailers advertising efforts so as to increase sales for the entire supply chain. Given that such programs not only make up a considerable part of many companies advertising budgets, but are also a controversial subject in many business relations, their correct design is of particular importance.
650 0 $a Business logistics. $3 648045
650 1 4 $a Economics/Management Science. $3 890844
650 2 4 $a Production/Logistics/Supply Chain Management. $3 1530229
650 2 4 $a Game Theory/Mathematical Methods. $3 892394
650 2 4 $a Operations Research, Management Science. $3 1532996
650 2 4 $a Marketing. $3 536353
650 2 4 $a Operation Research/Decision Theory. $3 1620900
650 2 4 $a Game Theory, Economics, Social and Behav. Sciences. $3 891103
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
830 0 $a Contributions to management science. $3 1565352
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-11626-6
950 $a Business and Economics (Springer-11643)