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The perception of quality = mapping ...

Kenyon, George N.

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The perception of quality = mapping product and service quality to consumer perceptions /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The perception of quality/ by George N. Kenyon, Kabir C. Sen.
Reminder of title:	mapping product and service quality to consumer perceptions /
Author:	Kenyon, George N.
other author:	Sen, Kabir C.
Published:	London :Springer London : : 2015.,
Description:	ix, 265 p. :ill., digital ;24 cm.
[NT 15003449]:	Creating a Competitive Advantage -- Defining Quality -- The Value Proposition -- Customer Perceptions -- The Product Design Process -- The Service Design Process -- Measuring Value -- Practical Implications of Customer Perceptions on the Design Process -- Re-Engineering the Process for Perceptions.
Contained By:	Springer eBooks
Subject:	Quality of products. -
Online resource:	http://dx.doi.org/10.1007/978-1-4471-6627-6
ISBN:	9781447166276 (electronic bk.)

The perception of quality = mapping product and service quality to consumer perceptions /
Kenyon, George N.

The perception of qualitymapping product and service quality to consumer perceptions /[electronic resource] :by George N. Kenyon, Kabir C. Sen. - London :Springer London :2015. - ix, 265 p. :ill., digital ;24 cm.

Creating a Competitive Advantage -- Defining Quality -- The Value Proposition -- Customer Perceptions -- The Product Design Process -- The Service Design Process -- Measuring Value -- Practical Implications of Customer Perceptions on the Design Process -- Re-Engineering the Process for Perceptions.

Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book. This book provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. It also offers a useful supplementary text for marketing and quality management courses.

ISBN: 9781447166276 (electronic bk.)

Standard No.: 10.1007/978-1-4471-6627-6doiSubjects--Topical Terms:

667110
Quality of products.

LC Class. No.: HF5415.157

Dewey Class. No.: 658.4013

The perception of quality = mapping product and service quality to consumer perceptions /
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100 1 $a Kenyon, George N. $3 2131829
245 1 4 $a The perception of quality $h [electronic resource] : $b mapping product and service quality to consumer perceptions / $c by George N. Kenyon, Kabir C. Sen.
260 $a London : $b Springer London : $b Imprint: Springer, $c 2015.
300 $a ix, 265 p. : $b ill., digital ; $c 24 cm.
505 0 $a Creating a Competitive Advantage -- Defining Quality -- The Value Proposition -- Customer Perceptions -- The Product Design Process -- The Service Design Process -- Measuring Value -- Practical Implications of Customer Perceptions on the Design Process -- Re-Engineering the Process for Perceptions.
520 $a Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book. This book provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. It also offers a useful supplementary text for marketing and quality management courses.
650 0 $a Quality of products. $3 667110
650 0 $a Quality control. $3 576298
650 0 $a Consumer satisfaction. $2 lcstt $3 578584
650 1 4 $a Engineering. $3 586835
650 2 4 $a Engineering Design. $3 891033
650 2 4 $a Quality Control, Reliability, Safety and Risk. $3 891027
650 2 4 $a Marketing. $3 536353
700 1 $a Sen, Kabir C. $3 2131830
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856 4 0 $u http://dx.doi.org/10.1007/978-1-4471-6627-6
950 $a Engineering (Springer-11647)