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Consumer behavior : = marketing stra...

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Peter, J. Paul.

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Consumer behavior : = marketing strategy perspectives /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Consumer behavior :/ J. Paul Peter, Jerry C. Olson.
Reminder of title:	marketing strategy perspectives /
Author:	Peter, J. Paul.
other author:	Olson, Jerry C.
Published:	Taipei ;天一圖書公司 ; : 1987.,
Description:	xvii, 698 p., [16] pages of plates :ill (some color) ;25 cm.
Subject:	Consumer behavior. -

Consumer behavior : = marketing strategy perspectives /
Peter, J. Paul.

Consumer behavior :marketing strategy perspectives /J. Paul Peter, Jerry C. Olson. - Taipei ;天一圖書公司 ;1987. - xvii, 698 p., [16] pages of plates :ill (some color) ;25 cm. - The Irwin series in marketing. - Irwin series in marketing..

Includes bibliographical references and indexes.

LCCN: 86081801 Subjects--Topical Terms:

535816
Consumer behavior.
Subjects--Index Terms:

Consumer behavior

LC Class. No.: HF5415.3 / .P468 1987

Dewey Class. No.: 658.8/342

Consumer behavior : = marketing strategy perspectives /
LDR:00725cam a2200217 a 4500 001 1992300
003 OCoLC
005 20151015232807.0
008 151016s1987 iluaf b 001 0 eng
010 $a 86081801
020 $z 0256031770 $q (pbk.)
020 $z 9780256031775 $q (pbk.)
040 $a DLC $b eng
050 0 0 $a HF5415.3 $b .P468 1987
082 0 # $a 658.8/342 $2 19
100 1 $a Peter, J. Paul. $3 516769
245 1 0 $a Consumer behavior : $b marketing strategy perspectives / $c J. Paul Peter, Jerry C. Olson.
260 # $a Taipei ; $a Homewood, Ill. : $b 天一圖書公司 ; $b Irwin, $c 1987.
300 $a xvii, 698 p., [16] pages of plates : $b ill (some color) ; $c 25 cm.
490 1 0 $a The Irwin series in marketing
504 $a Includes bibliographical references and indexes.
650 # 0 $a Consumer behavior. $3 535816
650 # 0 $a Marketing. $3 536353
650 # 6 $a Consommateurs $x Comportement. $3 760520
650 0 7 $a Marketingstrategie. $2 swd $3 1485893
650 0 7 $a Verbraucherverhalten. $3 930659
650 # 4 $a Consommateurs - Comportement. $3 2130179
653 # 0 $a Consumer behavior
653 # 0 $a Marketing
700 1 # $a Olson, Jerry C. $q (Jerry Corrie), $d 1944- $3 2035387
830 0 $a Irwin series in marketing. $3 2130178

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GW0018370

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5415.3 P468 1987

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1 records • Pages 1 •
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