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Achieving planned innovation : = a p...
~
Bacon, Frank R.
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Achieving planned innovation : = a proven system for creating successful new products and services /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Achieving planned innovation :/ Frank R. Bacon, Jr., Thomas W. Butler, Jr.
Reminder of title:
a proven system for creating successful new products and services /
Author:
Bacon, Frank R.
other author:
Butler, Thomas W.
Published:
New York :Free Press, : ©1998.,
Description:
xvi, 160 p. :ill ;24 cm
Notes:
Revised edition of: Planned innovation. 2nd ed. 1981.
Subject:
New products - Management. -
ISBN:
0684839903
Achieving planned innovation : = a proven system for creating successful new products and services /
Bacon, Frank R.
Achieving planned innovation :
a proven system for creating successful new products and services /Frank R. Bacon, Jr., Thomas W. Butler, Jr. - [3rd ed.]. - New York :Free Press,©1998. - xvi, 160 p. :ill ;24 cm
Revised edition of: Planned innovation. 2nd ed. 1981.
Includes bibliographical references (page 155) and index.
What this book is all about --
ISBN: 0684839903
LCCN: 97025141 Subjects--Topical Terms:
604334
New products
--Management.
LC Class. No.: HF5415.153 / .B33 1998
Dewey Class. No.: 658.5/75
Achieving planned innovation : = a proven system for creating successful new products and services /
LDR
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1992288
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OCoLC
005
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a proven system for creating successful new products and services /
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[3rd ed.].
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Revised edition of: Planned innovation. 2nd ed. 1981.
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What this book is all about --
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The planned innovation system --
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Establishing a disciplined scientific reasoning process for new product innovation --
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The model of requirements for successful innovation --
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Forming a lasting market orientation --
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The value of opportunity selection criteria --
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Obtaining proper inputs to opportunity selection criteria --
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The power of scientific thought process in new product opportunity analysis --
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Opportnity analysis: initial assessment phase --
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Opportunity analysis: range of requirements phase --
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Opportunity analysis : quantitative confirmation of market potential phase --
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Application of opportunity analysis to different typs of products and markets --
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Implementing planned innovation to achieve multifunctional involvement.
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Bacon, Frank R.
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2129911
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六樓西文書區HC-Z(6F Western Language Books)
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Items
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1
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GW0018356
六樓西文書區HC-Z(6F Western Language Books)
01.外借(書)_YB
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HF5415.153 B33 1998
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