| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Marketing management :/ Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan. |
| Reminder of title: |
an Asian perspective / |
| Author: |
Kotler, Philip, |
| other author: |
Keller, Kevin Lane, |
| Published: |
Singapore :Pearson Education South Asia Pte, : 2013., |
| Description: |
[975]p. :ill. ;28 cm |
| Notes: |
Previous edition published by Prentice Hall, 2009. |
| Subject: |
Marketing - Asia. - |
| Subject: |
Asia. - |
| ISBN: |
9789810687977 |