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Assessing revenue managers' level of...

Shores, Landon.

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Assessing revenue managers' level of trust in information systems: An exploratory study of Las Vegas casino resorts.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Assessing revenue managers' level of trust in information systems: An exploratory study of Las Vegas casino resorts./
Author:	Shores, Landon.
Description:	87 p.
Notes:	Source: Masters Abstracts International, Volume: 52-03.
Contained By:	Masters Abstracts International52-03(E).
Subject:	Business Administration, Accounting. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1548168
ISBN:	9781303530722

Assessing revenue managers' level of trust in information systems: An exploratory study of Las Vegas casino resorts.
Shores, Landon.

Assessing revenue managers' level of trust in information systems: An exploratory study of Las Vegas casino resorts. - 87 p.

Source: Masters Abstracts International, Volume: 52-03.

Thesis (M.H.A.)--University of Nevada, Las Vegas, 2013.

This study examined revenue managers' level of trust in their revenue management system (RMS) at Las Vegas casino resorts. The study utilized an e-mail interview to measure revenue managers' attitudes about their RMS's degree of reliability and dependability, the degree to which they trust their RMS's pricing recommendations, and if a revenue manager's level of trust in technology had any effect on their likelihood of trusting their RMS.

ISBN: 9781303530722Subjects--Topical Terms:

1020666
Business Administration, Accounting.

Assessing revenue managers' level of trust in information systems: An exploratory study of Las Vegas casino resorts.
LDR:02582nam a2200313 4500 001 1968962
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020 $a 9781303530722
035 $a (MiAaPQ)AAI1548168
035 $a AAI1548168
040 $a MiAaPQ $c MiAaPQ
100 1 $a Shores, Landon. $3 2106202
245 1 0 $a Assessing revenue managers' level of trust in information systems: An exploratory study of Las Vegas casino resorts.
300 $a 87 p.
500 $a Source: Masters Abstracts International, Volume: 52-03.
500 $a Adviser: Mehmet Erdem.
502 $a Thesis (M.H.A.)--University of Nevada, Las Vegas, 2013.
520 $a This study examined revenue managers' level of trust in their revenue management system (RMS) at Las Vegas casino resorts. The study utilized an e-mail interview to measure revenue managers' attitudes about their RMS's degree of reliability and dependability, the degree to which they trust their RMS's pricing recommendations, and if a revenue manager's level of trust in technology had any effect on their likelihood of trusting their RMS.
520 $a The study invited 11 property and corporate revenue mangers from Las Vegas casino resorts to participate in an e-mail interview, with nine revenue managers agreeing to participate. The main findings of the study related to instances in which the RMS is generally unreliable and when pricing recommendations provided by the RMS are less than optimal. Revenue managers generally find their RMS to be unreliable when there is incorrect labeling of business types, drastic changes in trends, unusual demand due to events and offers, and fluctuation in year to year consumer demand. In addition, the study found that revenue managers tend to override RMS pricing recommendations when the revenue manager has knowledge of a group not filling their block, the system fails to see a large percentage of bookings, there is a pricing opportunity for dates the system isn't aware of yet, days in which trends don't help, the pricing recommendations seem far off, the system generally over predicting the occupancy result, and no price elasticity.
520 $a Key words: Revenue management system (RMS), revenue manager, Las Vegas, casino resorts, demand forecasting, pricing recommendations, decision support systems.
590 $a School code: 0506.
650 4 $a Business Administration, Accounting. $3 1020666
650 4 $a Economics, Finance. $3 626650
650 4 $a Information Technology. $3 1030799
690 $a 0272
690 $a 0508
690 $a 0489
710 2 $a University of Nevada, Las Vegas. $b Hospitality Administration. $3 1670037
773 0 $t Masters Abstracts International $g 52-03(E).
790 $a 0506
791 $a M.H.A.
792 $a 2013
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1548168