東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Ads in Facebook.

Paravastu Pattarabhiran, Lavanya.

Linked to FindBook

Google Book

Amazon

博客來

Ads in Facebook.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Ads in Facebook./
Author:	Paravastu Pattarabhiran, Lavanya.
Description:	65 p.
Notes:	Source: Masters Abstracts International, Volume: 51-02.
Contained By:	Masters Abstracts International51-02(E).
Subject:	Computer Science. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1520038
ISBN:	9781267672919

Ads in Facebook.
Paravastu Pattarabhiran, Lavanya.

Ads in Facebook. - 65 p.

Source: Masters Abstracts International, Volume: 51-02.

Thesis (M.S.)--Rutgers The State University of New Jersey - New Brunswick, 2012.

Understanding the relevancy of user-targeted ads on social networking websites requires the information about the heterogeneous user data and the corresponding ads that are targeted towards the user. This can be accomplished by performing a large scale collection of ads seen by users online on various social networking sites. For the purpose of this research, Facebook was considered as the social networking website. Since using real user profiles may involve privacy issues, dummy profiles were created and the targeted ads were analyzed. Moreover, in order to limit the amount of data being collected and analyzed, the study targeted Facebook ads from a region, India. An automated script in java and selenium was also developed to collect the ads that were targeted at the dummy profiles created. The data collected was analyzed using General Linear Modeling to understand the dependency between category of advertisement shown to a user and profile characteristics like age, gender and location.

ISBN: 9781267672919Subjects--Topical Terms:

626642
Computer Science.

Ads in Facebook.
LDR:01846nam a2200289 4500 001 1968494
005 20141203122241.5
008 150210s2012 ||||||||||||||||| ||eng d
020 $a 9781267672919
035 $a (MiAaPQ)AAI1520038
035 $a AAI1520038
040 $a MiAaPQ $c MiAaPQ
100 1 $a Paravastu Pattarabhiran, Lavanya. $3 2105667
245 1 0 $a Ads in Facebook.
300 $a 65 p.
500 $a Source: Masters Abstracts International, Volume: 51-02.
500 $a Adviser: Muthu Muthukrishnan.
502 $a Thesis (M.S.)--Rutgers The State University of New Jersey - New Brunswick, 2012.
520 $a Understanding the relevancy of user-targeted ads on social networking websites requires the information about the heterogeneous user data and the corresponding ads that are targeted towards the user. This can be accomplished by performing a large scale collection of ads seen by users online on various social networking sites. For the purpose of this research, Facebook was considered as the social networking website. Since using real user profiles may involve privacy issues, dummy profiles were created and the targeted ads were analyzed. Moreover, in order to limit the amount of data being collected and analyzed, the study targeted Facebook ads from a region, India. An automated script in java and selenium was also developed to collect the ads that were targeted at the dummy profiles created. The data collected was analyzed using General Linear Modeling to understand the dependency between category of advertisement shown to a user and profile characteristics like age, gender and location.
590 $a School code: 0190.
650 4 $a Computer Science. $3 626642
650 4 $a Web Studies. $3 1026830
650 4 $a Business Administration, Marketing. $3 1017573
690 $a 0984
690 $a 0646
690 $a 0338
710 2 $a Rutgers The State University of New Jersey - New Brunswick. $b Graduate School - New Brunswick. $3 1019196
773 0 $t Masters Abstracts International $g 51-02(E).
790 $a 0190
791 $a M.S.
792 $a 2012
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1520038