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Applying Public Relations Theory to ...

Strand, Karen.

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Applying Public Relations Theory to Assess Service-Learning Relationships.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Applying Public Relations Theory to Assess Service-Learning Relationships./
作者:	Strand, Karen.
面頁冊數:	88 p.
附註:	Source: Masters Abstracts International, Volume: 52-06.
Contained By:	Masters Abstracts International52-06(E).
標題:	Mass Communications. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1554008
ISBN:	9781303828676

Applying Public Relations Theory to Assess Service-Learning Relationships.
Strand, Karen.

Applying Public Relations Theory to Assess Service-Learning Relationships. - 88 p.

Source: Masters Abstracts International, Volume: 52-06.

Thesis (M.A.)--University of South Florida, 2014.

In Service-Learning (S-L) partnerships, universities and community organizations exchange resources and influence. Community engagement scholars Cruz and Giles proposed that relationships within S-L partnerships serve as units of analysis for the study of community outcomes of engagement. Yet, the scholarship of engagement lacks a suitable instrument to assess such relationships. This study brings together two lines of scholarship-relationship studies within community engagement and cocreational studies within public relations-to address the problem of assessing the community outcomes of S-L relationships, and it applies Cruz and Giles' ideas about using relationship analysis to assess community outcomes when it considers the perspectives of representatives of nonprofit organizations relative to their relationships with S-L students. Specifically, this qualitative study applies public relations theory to the problem of assessing project-based S-L relationships.

ISBN: 9781303828676Subjects--Topical Terms:

1017395
Mass Communications.

Applying Public Relations Theory to Assess Service-Learning Relationships.
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