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Ready for departure: The role of pub...

Yuan, Chia-Ling Melody.

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Ready for departure: The role of public relations in boosting tourism from China to the U.S.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Ready for departure: The role of public relations in boosting tourism from China to the U.S./
Author:	Yuan, Chia-Ling Melody.
Description:	87 p.
Notes:	Source: Masters Abstracts International, Volume: 52-03.
Contained By:	Masters Abstracts International52-03(E).
Subject:	Recreation. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1546791
ISBN:	9781303469558

Ready for departure: The role of public relations in boosting tourism from China to the U.S.
Yuan, Chia-Ling Melody.

Ready for departure: The role of public relations in boosting tourism from China to the U.S. - 87 p.

Source: Masters Abstracts International, Volume: 52-03.

Thesis (M.A.)--University of Southern California, 2013.

The World Tourism Organization predicts that by the year 2020, 100 million Chinese travelers will go abroad. That's almost equivalent to the entire population of Mexico packing up their bags and going on vacation.

ISBN: 9781303469558Subjects--Topical Terms:

535376
Recreation.

Ready for departure: The role of public relations in boosting tourism from China to the U.S.
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245 1 0 $a Ready for departure: The role of public relations in boosting tourism from China to the U.S.
300 $a 87 p.
500 $a Source: Masters Abstracts International, Volume: 52-03.
500 $a Adviser: Jay Wang.
502 $a Thesis (M.A.)--University of Southern California, 2013.
520 $a The World Tourism Organization predicts that by the year 2020, 100 million Chinese travelers will go abroad. That's almost equivalent to the entire population of Mexico packing up their bags and going on vacation.
520 $a With multiple countries in fierce competition to grab this new market, how can the U.S. distinguish and use strategic public relations to attract and accommodate the powerful wave of Chinese tourists?
590 $a School code: 0208.
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650 4 $a Asian Studies. $3 1669375
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650 4 $a Political Science, Public Administration. $3 1017438
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